Account-Based Marketing (ABM) platforms orchestrate coordinated, multi-touch B2B campaigns against named target account lists — combining account intelligence, advertising, web personalization for known accounts, and synchronization with sales engagement and CRM workflows. Core capabilities include target account list management, intent data, account-targeted advertising, web personalization for known accounts, account-level engagement scoring, account identification (anonymous-visitor → company resolution), and integration with MAP/CRM/sales engagement. The market is dominated by 6sense and Demandbase, with RollWorks (AdRoll ABM) serving mid-market and Madison Logic, Folloze, Influ2, Channel99 rounding out the field.