Answer engine optimization platforms help marketing teams monitor and improve how their brands, products, and content appear in AI-generated answers from tools like ChatGPT, Perplexity, Google AI Overviews, and Claude. They run structured prompts across multiple AI engines to track brand visibility, analyze citation sources and sentiment, measure competitive share-of-voice, and recommend content changes that improve positioning in AI responses. The category spans dedicated AEO measurement and monitoring platforms, traditional SEO tools extended with AEO capabilities, and broader AI-search visibility services, with core functionality covering prompt-based tracking, citation analysis, competitor benchmarking, and dashboards that compare AEO performance against traditional SEO metrics.