Buyer Intent platforms aggregate signals from across the web — content consumption, review site activity, search behavior, technology adoption, and social engagement — to identify accounts actively researching solutions in your category. Core capabilities include third-party intent data collection (Bombora, G2, TrustRadius), topic-level intent scoring, surge detection (accounts showing above-baseline research), account prioritization, buying stage estimation, and integration with CRM, ABM, and outreach tools. The category spans dedicated intent data providers (Bombora, TechTarget, G2 Buyer Intent) and intent features within broader ABM platforms (6sense, Demandbase).