Community-led Sales platforms connect community engagement to revenue outcomes — identifying advocates, tracking referral activity, attributing pipeline to community interactions, and surfacing warm leads from community participation for sales follow-up. Core capabilities include community member identification and CRM matching, advocate scoring and engagement tracking, referral tracking and attribution, community-sourced lead surfacing, event and content engagement analytics, and integration with CRM, community platforms, and marketing systems. The category spans community-to-revenue platforms (Common Room, Orbit) and community attribution features within broader community management tools.