CMS / DXP
Content Management Systems (CMS) and Digital Experience Platforms (DXP) provide the platform for creating, editing, organizing, and publishing web content — marketing websites, landing pages, blogs, resource libraries, and increasingly app-and-API-driven digital experiences. CMS and DXP are merged in this category because they directly compete in real RFPs, and Gartner retired the WCM Magic Quadrant in favor of the DXP MQ. Core capabilities include content modeling, workflow and approval, multilingual publishing, headless or hybrid content delivery via APIs, and integrations with DAM, MAP, CDP, and personalization engines. The market spans monolithic CMSs (WordPress, Drupal), enterprise DXP suites (Adobe Experience Manager, Sitecore, Acquia, Optimizely), composable/headless CMSs (Contentful, Sanity, Storyblok, Strapi, Hygraph), and SMB site-builders (Webflow, Wix).