Content Marketing Platforms orchestrate the planning, production, distribution, and performance measurement of content marketing programs. The category spans two related vendor camps: production-and-workflow CMPs (editorial calendar, freelancer collaboration, brief-to-publish workflow) and content-experience platforms (content hubs, recommendation engines, binge-path experiences for B2B buyers). Core capabilities include editorial calendars, brief-to-publish workflow with freelancer/agency collaboration, content hubs and microsites, AI-powered content recommendation, gated content with progressive profiling, content-attributed analytics, and MAP integration. The market spans Gartner CMP MQ Leaders (HubSpot Content Hub, Optimizely CMP, Sprinklr, Storyteq, Skyword, Contently) and content-experience platforms (PathFactory, Uberflip).