Conversational Marketing
Conversational Marketing platforms run real-time chat experiences on the marketing website — qualifying inbound leads, routing them to sales, booking meetings without form-then-wait friction, and personalizing the chat experience by visitor account or behavior. Core capabilities include website chat widgets with bot-and-human routing, AI-powered intent detection and qualification, calendar booking and meeting routing, account-based experiences for known visitors, Slack/Teams integration for rep notifications, and analytics on chat-attributed pipeline. The market includes Qualified (B2B-marketing flagship after Drift's Salesloft acquisition), Drift (Salesloft), Chili Piper, 6sense Conversational Email, ZoomInfo Chat, and Conversica.