Digital Adoption Platforms overlay in-app guidance, walkthroughs, and contextual help on web applications — accelerating user activation and feature adoption without code changes. Core capabilities include no-code flow builders, user segmentation and targeting, progress tracking, A/B testing of onboarding flows, in-app surveys, and integration with product analytics and CS platforms. The category spans DAP platforms (WalkMe, Pendo, Appcues, Whatfix, UserGuiding) deployed by Sales-led organizations to drive product adoption that supports expansion revenue.