Interactive Demo Platforms let sales teams create personalized, self-serve product walkthroughs — click-through demos, guided tours, and sandbox environments — that buyers can explore asynchronously without a live sales engineer. Core capabilities include no-code demo capture and editing, personalization with buyer-specific data, analytics on demo engagement (views, time spent, clicks), demo library management, embed and share workflows, and integration with CRM, outreach, and sales enablement tools. The category spans interactive demo platforms (Navattic, Reprise, Consensus, Demostack, Walnut, Storylane) and product tour tools targeting the B2B sales use case.