Landing Page Builders provide marketers with self-serve page builders, drag-and-drop editors, and conversion-focused page templates — separate from the main CMS — to launch high-velocity campaign pages, paid-traffic destinations, and lead-gen pages without engineering involvement. Core capabilities include drag-and-drop page builders, mobile-responsive templates, dynamic text replacement (paid-search keyword matching), AI-driven page generation, A/B and multivariate testing, lead-capture form builders, and CRM/MAP integrations. The market spans dedicated landing page platforms (Unbounce, Instapage, Leadpages, Landingi), funnel-building hybrids (ClickFunnels, Kartra), and broader site builders extended for landing pages (Webflow).