Marketing Attribution platforms collect user-level touchpoint data across digital channels (paid ads, organic search, email, social, direct) and apply attribution models — first-touch, last-touch, linear, position-based, time-decay, data-driven multi-touch — to allocate revenue and conversion credit across the marketing mix. The category targets B2B SaaS and general-purpose attribution buyers, distinct from DTC eCom intelligence platforms and Mobile MMP platforms. Core capabilities include cross-channel touchpoint capture, attribution model configuration, multi-touch attribution (MTA), CRM and revenue integration for closed-loop reporting, customer journey visualization, and ROAS/CAC/LTV reporting. The market spans B2B-flavored attribution (Bizible/Adobe Marketo Measure, Dreamdata, HockeyStack, CaliberMind, Full Circle Insights) and enterprise (Salesforce Marketing Cloud Intelligence/Datorama).