In-app guidance and onboarding platforms that accelerate user activation and feature adoption through contextual walkthroughs, tooltips, checklists, and embedded help — overlaid on top of web applications without code changes. Core capabilities include no-code flow builders, user segmentation and targeting, progress tracking and analytics, A/B testing of onboarding flows, in-app surveys and NPS, and integrations with product analytics and CS platforms. The category addresses time-to-value and feature adoption — two metrics that directly predict retention.