Partner Relationship Management (PRM) platforms recruit, onboard, enable, and manage indirect sales channels — resellers, distributors, system integrators, and referral partners — through a branded partner portal. Core capabilities include partner recruitment and application workflows, deal registration and conflict management, partner enablement and content distribution, lead routing and attribution, MDF and incentive program administration, partner performance scorecards, and integration with CRM and marketing systems. The category spans dedicated PRM platforms (Impartner, Allbound, PartnerStack, Channeltivity, Zift Solutions) and partner management modules within CRM suites (Salesforce PRM).