Public Relations (PR) Software powers the workflow of PR and communications teams — building and maintaining journalist databases, sending press releases, pitching media, tracking earned coverage across news/broadcast/podcast/online sources, measuring share of voice and reach against competitors, and reporting on PR program impact. Core capabilities include journalist and influencer databases with beats, pitch outreach and CRM, press release distribution to wire services, real-time coverage tracking, share-of-voice analysis, executive-quote and brand-presence detection, and reporting tied to PR campaign goals. The market is dominated by Cision, with Meltwater, Muck Rack, Prowly, Notified, Onclusive, Critical Mention, Agility PR Solutions, and BurrellesLuce.