Real-Time Guided Selling tools deliver live, in-call assistance to sales reps — surfacing recommended talk tracks, objection responses, competitive positioning, and next-best actions based on the conversation happening in the moment. Core capabilities include real-time transcription and keyword detection, contextual prompt cards during live calls, objection handling suggestions, competitive intelligence overlays, call flow guidance, and integration with video conferencing, dialer, and CRM tools. The category spans guided selling platforms (Cogito, Balto, Abstrakt) and real-time coaching features within broader CI and sales engagement suites.