Referrals & Affiliates Management platforms run structured referral and affiliate programs — tracking referral links, managing commissions, automating payouts, and attributing pipeline to referral sources. Core capabilities include referral program creation and customization, unique link and code generation, referral tracking and attribution, commission calculation and payout automation, affiliate portal management, fraud detection, and integration with CRM, billing, and payment systems. The category spans B2B referral platforms (PartnerStack referrals, Rewardful, FirstPromoter, GrowSurf) and affiliate management tools (Impact, Everflow) serving SaaS and e-commerce.