Rep Coaching platforms turn real sales interactions — recorded calls, deal reviews, and role-play sessions — into targeted, individualized coaching that improves rep performance on specific skill gaps. Core capabilities include coaching session management, call-based coaching assignments, skill assessment and competency scoring, role-play exercises, coaching analytics, peer feedback workflows, and integration with conversation intelligence, CRM, and video tools. The category spans dedicated coaching platforms and coaching modules within broader CI and sales enablement suites (Gong coaching, MindTickle coaching).