Video Generation Software covers tools that create new video content from text scripts, avatars, prompts, or templated assets — distinct from editing tools that manipulate existing footage. The category includes both AI-native generative video and pre-AI animation tools that have always served the same buyer job: produce video without filming. Core capabilities include script-to-video generation with AI avatars, text-to-video models, AI voice synthesis, branded template libraries, and automated captioning and translation. The market spans AI-native generation leaders (Synthesia, HeyGen, Runway, Pika, D-ID), animation platforms (Vyond, Powtoon, Animaker), and AI marketing video tools (Veed, Colossyan, Elai.io, Creatify).