Video Marketing platforms host, distribute, and measure video assets used in marketing programs — gating videos with email capture, embedding video into landing pages and emails, surfacing CTAs and forms inside video, and integrating viewer engagement data with the MAP and CRM. The category exists distinct from generic video hosting because marketing teams need brand-controlled, ad-free playback, lead capture inside the player, and CRM-integrated viewer data. Core capabilities include branded HTML5 players, in-video CTAs and form gates, viewer-level engagement scoring, MAP integrations, and interactive video chapters. The market is led by Wistia (B2B-flagship), with Vimeo Business, SproutVideo, Brightcove (enterprise streaming), and Kaltura.