Feedback collection platforms that capture structured customer sentiment through NPS surveys, CSAT surveys, CES surveys, and in-app feedback prompts — surfacing trends that inform retention strategy, product roadmap, and service improvement. Core capabilities include survey design and distribution (email, in-app, SMS), response analytics and trending, text/comment analysis, segment-level breakdowns, alerting on detractor signals, and integration with CS and CRM platforms to tie feedback to account health.