Webinar Platforms power the marketing motion of running live or on-demand single-broadcast online events — product webinars, thought-leadership sessions, training courses, and lead-gen content sessions. The category is differentiated from broader Event Management Platforms by its focus on the single-broadcast, low-overhead webinar format with embedded lead capture and CRM integration. Core capabilities include scheduled live and on-demand event hosting, registration pages and email reminder sequences, polls, Q&A, simulive replays, engagement scoring, and MAP/CRM integrations. The market spans demand-gen-focused webinar platforms (ON24, Demio, Livestorm, BigMarker, EasyWebinar, BrandLive) and productivity-suite incumbents (GoTo Webinar, Zoom Webinars, Microsoft Teams Webinar, Adobe Connect).