Sales Engagement Platforms (SEP) provide the operational layer for full-cycle sales execution — orchestrating outreach sequences, call tasks, meeting workflows, and deal management activities in a unified rep workspace with coaching and analytics built in. Core capabilities include multi-channel sequence management, email and call task execution, meeting intelligence integration, deal-level engagement tracking, manager dashboards and coaching tools, content insertion, and deep CRM bi-directional sync. The category spans dedicated SEP platforms (Outreach, Salesloft, Groove/Clari) that serve as the primary rep workflow interface alongside CRM.