Market report · Aug 2026
Competitive Enablement
16 vendors tracked and 254 case studies read: what teams report, who signs off, who is winning switches, and where vendors fall short.
For buyers
Buying competitive enablement?
What teams report
- 28% competitive win rate
- 50% manual research effort reduction
Medians across published case studies · Airframe, Aug 2026
Who signs off
- Marketing: 56
- Sales: 22
- Operations: 11
- Product: 9
Of 180 buyers mapped in this market · Airframe, Aug 2026
Ask what matters
- How do you attribute a won deal to battlecard use, and which CRM fields do you need for that report?
- Which competitors, seats and sources does each plan include, and what does one more competitor or seat cost?
From the market's RFP question bank · Airframe, Aug 2026
For vendors
Who's winning your category?
Who buyers choose
- Klue: 109
- Contify: 105
- Crayon: 86
- Valona Intelligence: 76
Known customers per vendor · Airframe, Aug 2026
Find the gaps rivals leave open
- Market & trend analysis: 63%
- Broad source monitoring: 50%
- Multilingual coverage: 19%
Share of vendors offering each · Airframe, Aug 2026
Know why deals are lost
- Sales-led procurement and long implementation lose fast-rollout deals.
- Missing public compliance evidence loses strict procurement deals.
- Missing enterprise controls lose large-organization deals.
Loss reasons across the category · Airframe, Aug 2026