Market report · Aug 2026
Email Creation Platforms
22 vendors tracked and 325 case studies read: what teams report, who signs off, who is winning switches, and where vendors fall short.
For buyers
Buying email and landing-page creation tooling?
What teams report
- −50% time to build and deploy emails
- 1.5 hrs recurring time savings
- 27% subscriber engagement rate
Medians across published case studies · Airframe, Aug 2026
Who signs off
- Marketing: 192
- Operations: 28
- Product: 26
- Software Engineering: 13
Of 397 buyers mapped in this market · Airframe, Aug 2026
Ask what matters
- Can two users edit the same email at the same time, and how do you prevent conflicts between their changes?
- Can we see a sample of your exported HTML so our developers can judge the code quality and the rendering risk?
From the market's RFP question bank · Airframe, Aug 2026
For vendors
Who's winning your category?
Documented switches in
- Knak: 15
- Stripo: 6
- Litmus: 4
- ContactMonkey: 4
From 326 customer stories · Airframe, Aug 2026
What buyers ask for most
- Drag-and-drop editor: 41%
- Responsive template library: 27%
- Approval review workflow: 32%
Share of vendors offering each · Airframe, Aug 2026
Know why deals are lost
- The cost is too high for small teams and tight budgets.
- The no-code editor limits custom code and non-standard layouts.
- Personalization work moves back into the MAP or ESP.
Loss reasons across the category · Airframe, Aug 2026