Airframe

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    Market report · Oct 2026

    Internal Communications & Intranet

    41 vendors tracked and 1,351 case studies read: what teams report, who signs off, who is winning switches, and where vendors fall short.

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    Market leaders

    Top Internal Communications & Intranet vendors by known customers

    1. 1.Microsoft216 known customers · 19 case studies · 1 documented switch won
    2. 2.Staffbase186 known customers · 46 case studies · 1 documented switch won
    3. 3.Humand150 known customers · 206 case studies
    4. 4.Blink143 known customers · 48 case studies · 4 documented switches won
    5. 5.GoIntegro140 known customers · 36 case studies
    6. 6.LumApps135 known customers · 100 case studies · 3 documented switches won
    7. 7.Simpplr134 known customers · 53 case studies · 3 documented switches won
    8. 8.Firstup133 known customers · 78 case studies
    9. 9.Speakap118 known customers · 66 case studies · 1 documented switch won
    10. 10.Poppulo111 known customers · 54 case studies · 1 documented switch won

    Ranked by publicly known customers · Airframe, Oct 2026

    Loss reasons

    Why Internal Communications & Intranet vendors lose deals

    • Weak search blocks staff from news and files
    • High cost and unclear price stop deals
    • Slow mobile app harms frontline use
    • Heavy setup effort delays live use
    • Complex admin use lowers team output

    Loss reasons across the category · Airframe, Oct 2026

    Buyer questions

    What buyers ask Internal Communications & Intranet vendors

    1. How deep does your Teams and SharePoint link go for our daily work?
    2. How do you prove that staff saw key news?
    3. How do you reach staff with no desk or mail?
    4. How do you send news to mail, app, chat and web at once?
    5. What Microsoft 365 tenant fit do you need from us for Teams use?
    6. How do you group staff by role, site, team or trait?
    7. How do you adapt news to each staff profile?
    8. How do you target news by role, site and shift with read proof?

    Most decisive first, from pre-purchase questions and RFPs · Airframe, Oct 2026

    For buyers

    Buying internal communications and intranet?

    The market at a glance

    • 41 vendors tracked
    • 1,351 case studies read
    • 957 buyers mapped

    Airframe, Oct 2026

    Who signs off

    • Marketing: 292
    • HR: 147
    • Operations: 120
    • IT (Corporate Engineering): 59

    Of 957 buyers mapped in this market · Airframe, Oct 2026

    Ask what matters

    • How deep does your Teams and SharePoint link go for our daily work?
    • How do you prove that staff saw key news?

    From the market's RFP question bank · Airframe, Oct 2026

    For vendors

    Who's winning your category?

    Documented switches in

    • Mattermost: 31
    • Blink: 4
    • Jostle: 4
    • Simpplr: 3

    From 1,606 customer stories · Airframe, Oct 2026

    Find the gaps rivals leave open

    • Read engagement analytics: 88%
    • Employee mobile app: 64%
    • Push sms notifications: 43%

    Share of vendors offering each · Airframe, Oct 2026

    Know why deals are lost

    • Weak search blocks staff from news and files
    • High cost and unclear price stop deals
    • Slow mobile app harms frontline use

    Loss reasons across the category · Airframe, Oct 2026