100ms

Name: 100ms
Brand: 100ms

AI Native

100ms is a developer-focused live video infrastructure platform that provides client SDKs and server-side APIs to embed real-time WebRTC conferencing, interactive HLS livestreaming, and engagement features (chat, reactions, polls) into custom applications.

Est 2020|Valuation $100M|Raised $24.5M

LinkedIn 13K|Web traffic 32K|FTEs 67

Published Aug 13, 2026

01Common complaints

An organization that needs a turnkey, standalone meeting product rather than embedded infrastructure should select a standalone conferencing provider.
Organizations with minimal engineering bandwidth may find integration and ongoing handling of real-time edge cases challenging, even with prebuilt components.
Organizations that require clearly documented enterprise identity controls (SSO/SCIM) and audit/export capabilities as table-stakes should verify those capabilities before selection.
Organizations that are extremely price-sensitive at high volume with heavy usage of add-on features (encoding, RTMP out, transcription, recording) should compare total cost of ownership across vendors and volume-discount options.
Organizations that require on-prem or default self-hosted deployment should consider open-source or self-hosted alternatives (e.g., LiveKit, Jitsi).

1. An organization that needs a turnkey, standalone meeting product rather than embedded infrastructure should select a standalone conferencing provider. 2. Organizations with minimal engineering bandwidth may find integration and ongoing handling of real-time edge cases challenging, even with prebuilt components. 3. Organizations that require clearly documented enterprise identity controls (SSO/SCIM) and audit/export capabilities as table-stakes should verify those capabilities before selection. 4. Organizations that are extremely price-sensitive at high volume with heavy usage of add-on features (encoding, RTMP out, transcription, recording) should compare total cost of ownership across vendors and volume-discount options. 5. Organizations that require on-prem or default self-hosted deployment should consider open-source or self-hosted alternatives (e.g., LiveKit, Jitsi).

Deal disqualifiers (poor fit)

Organizations that only need a basic meeting tool without embedding.
Organizations that require fully documented enterprise identity controls (SSO/SCIM/audit exports/data residency) as standard and cannot obtain contractual commitments.
Organizations seeking a fully open-source/self-hosted approach by default (open-source projects may be better fits).

Known limitations acknowledged by vendor documentation

Session max duration: documentation states a maximum allowed duration for a session on the 100ms platform is 12 hours. (https://web-dev.100ms.live/docs/server-side/v2/api-reference/Sessions/object)

Reliability / incident history signals

At least one documented incident affected *.app.100ms.live rooms (Feb 1, 2022), attributed to a suspected web app hosting provider issue. (https://isdown.app/status/100ms/incidents/143419-rooms-hosted-on-100ms-webapp-app-100ms-live-are-not-working)

- At least one documented incident affected *.app.100ms.live rooms (Feb 1, 2022), attributed to a suspected web app hosting provider issue. (https://isdown.app/status/100ms/incidents/143419-rooms-hosted-on-100ms-webapp-app-100ms-live-are-not-working)

Integration/documentation gaps

G2 reviewers explicitly mention documentation gaps and desire for improved cross-browser/mobile features, suggesting that some SDK edge cases or documentation may lag product development. (https://www.g2.com/pt/products/100ms/reviews)

Roadmap items

No explicit roadmap dates were found in the sources reviewed. Buyers should request roadmap items and timelines under NDA if needed.

02Why they buy

Differentiators with supporting evidence

Multi-level interactivity model (on-stage/off-stage WebRTC + off-stage HLS) is documented and provides a framework for building webinars and events. (https://www.100ms.live/docs/get-started/v2/get-started/features/live-streaming)
Multi-platform SDK coverage is broad (web/mobile/react-native etc.) and documented. (https://www.100ms.live/docs/api-reference/react-native/v2/index.html)
SOC 2 Type II attestation and HIPAA positioning are referenced in security materials; HIPAA BAA is available as a priced add-on on lower tiers. (https://www.100ms.live/security) and (https://www.100ms.live/pricing)

- Multi-level interactivity model (on-stage/off-stage WebRTC + off-stage HLS) is documented and provides a framework for building webinars and events. (https://www.100ms.live/docs/get-started/v2/get-started/features/live-streaming) - Multi-platform SDK coverage is broad (web/mobile/react-native etc.) and documented. (https://www.100ms.live/docs/api-reference/react-native/v2/index.html) - SOC 2 Type II attestation and HIPAA positioning are referenced in security materials; HIPAA BAA is available as a priced add-on on lower tiers. (https://www.100ms.live/security) and (https://www.100ms.live/pricing)

Where competitors may have an advantage

Twilio: broader communications ecosystem and enterprise procurement familiarity. (https://www.twilio.com/en-us/video/pricing)
LiveKit: open-source control and the ability to self-host. (https://livekit.io/pricing)
Agora/Vonage/Daily/Zoom: different strengths in global edge presence, brand recognition, pricing structures, or SDK/device coverage.

- Twilio: broader communications ecosystem and enterprise procurement familiarity. (https://www.twilio.com/en-us/video/pricing) - LiveKit: open-source control and the ability to self-host. (https://livekit.io/pricing) - Agora/Vonage/Daily/Zoom: different strengths in global edge presence, brand recognition, pricing structures, or SDK/device coverage.

03Field reports

Review platform sentiment (limited volume)

Very highly rated on G2.
Very highly rated on AWS Marketplace.

Interpretation caution: High ratings with very low review counts can reflect selection bias and may not generalize.

Direct quotes — positive

From G2 (translated review):

“100ms is very easy to implement for web, app and allows cross-platform communication … screen sharing, chat, … recording …” (Reviewer: Lead Developer, e-learning).

From community discussion:

“Amazing! Gave it a try. It's really simple and straight forward.” (community comment on SDK/product launch post).

From marketplace listing (vendor-described capabilities):

Emphasis on out-of-the-box features (recording, whiteboard, polls, transcription, RTMP in/out) and multi-platform SDK support.

From G2 (translated review): - “100ms is very easy to implement for web, app and allows cross-platform communication … screen sharing, chat, … recording …” (Reviewer: Lead Developer, e-learning). From community discussion: - “Amazing! Gave it a try. It's really simple and straight forward.” (community comment on SDK/product launch post). From marketplace listing (vendor-described capabilities): - Emphasis on out-of-the-box features (recording, whiteboard, polls, transcription, RTMP in/out) and multi-platform SDK support.

Direct quotes — negative / critical

From G2 (translated review):

“100ms implementation document needs to be improved … where information is missing.” (Reviewer: Lead Developer, e-learning).
“I think the support of the company could have been better … more features can be added for mobile support and across browsers.” (Reviewer: Product Manager).

From incident reporting aggregators:

Examples of past availability incidents have been noted; buyers should consult vendor incident history and postmortems.

From G2 (translated review): - “100ms implementation document needs to be improved … where information is missing.” (Reviewer: Lead Developer, e-learning). - “I think the support of the company could have been better … more features can be added for mobile support and across browsers.” (Reviewer: Product Manager). From incident reporting aggregators: - Examples of past availability incidents have been noted; buyers should consult vendor incident history and postmortems.

Why customers choose 100ms (themes)

Shorter development effort compared with building an SFU/WebRTC stack in-house.
Broad customization options (roles, UI control) compared with black-box meeting SDKs.
Unified support for conferencing + interactive streaming patterns (on-stage/off-stage/HLS audience).

Why some customers might churn (themes)

Documentation gaps impacting implementation speed.
Support responsiveness/quality concerns.
Cross-browser/mobile edge cases common to the VPaaS category.

Vendor-cited customer examples (not independently verified here)

Vendor and press coverage reference usage by multiple recognizable organizations across consumer and enterprise segments.

Critical evaluation:

These mentions indicate usage by recognizable organizations, but they are not full case studies with measurable outcomes and methodology disclosures.
Metrics reported in press coverage are typically vendor-provided without disclosed methodology (time window, base rate, or exact metric definitions).

What’s missing for rigorous ROI validation

Publicly auditable data is limited for:

Time-to-integrate benchmarks across SDKs (web vs iOS/Android).
Call quality metrics (MOS, join success rate, time-to-first-frame).
Independent customer ROI statements (e.g., reduction in infra cost vs alternative vendors).

If ROI-grade evidence is required, request a reference call, uptime/call-quality SLO reports, and a sample invoice model for expected usage.

04Best fit

Recommended company sizes

Startups to mid-market product companies building live interaction as a core feature.
Practical range: a small team up to mid-sized organizations with dedicated product/engineering resources for real-time user experiences.

Recommended industries / verticals (examples)

EdTech (virtual classrooms, tutoring, cohort learning)
Telehealth / digital health (video visits; HIPAA/BAA needs)
Creator communities and interactive events
Marketplaces requiring live verification / vKYC-type flows

Roles and personas

Decision makers: Head of Product, Head of Engineering, CTO, VP Engineering
Buyers/influencers: Mobile/web tech leads, real-time media engineers, security/compliance, procurement
End users: instructors, clinicians, moderators, creators, hosts, attendees

Qualification criteria (good fit)

Organizations that require custom UX and control of layouts, roles, and in-app workflows.
Organizations that require both conferencing and interactive streaming patterns.
Organizations that can allocate engineering time to integrate SDKs and maintain the experience.

05The pitch

What the product does (core value proposition)

Key product building blocks commonly referenced in vendor materials include:

Client SDKs (Web/JavaScript, Android, iOS, React Native, Flutter, React) for conferencing and streaming UX integration.
Prebuilt UI components / embedding options to reduce integration time versus a headless SDK approach for maximum control.
Server-side APIs for room/session management, live-stream operations (HLS), and operational workflows.

100ms is a developer-focused live video infrastructure platform (Video Platform-as-a-Service / live video API) that provides SDKs and server-side APIs for embedding real-time audio/video (WebRTC) experiences, interactive live streaming (including HLS), and engagement features (chat, reactions, polls) inside custom applications. It operates as an infrastructure + SDK layer for building Zoom-like conferencing, webinar-style sessions, and interactive livestreams with custom UI rather than as a standalone meeting app. Key product building blocks commonly referenced in vendor materials include: - Client SDKs (Web/JavaScript, Android, iOS, React Native, Flutter, React) for conferencing and streaming UX integration. - Prebuilt UI components / embedding options to reduce integration time versus a headless SDK approach for maximum control. - Server-side APIs for room/session management, live-stream operations (HLS), and operational workflows.

Target market and market positioning

Target buyers/users: product and engineering teams building live-interaction features directly into their products (edtech classrooms, telehealth visits, marketplaces, creator communities, virtual events, customer support, interactive live commerce, etc.).

Positioning: Emphasizes customization (roles/permissions model, UI control), multi-mode interactivity (on-stage/off-stage WebRTC + HLS audience), and developer experience (SDK abstractions, debugging) relative to off-the-shelf video meeting tools.

**Target buyers/users:** product and engineering teams building live-interaction features directly into their products (edtech classrooms, telehealth visits, marketplaces, creator communities, virtual events, customer support, interactive live commerce, etc.). **Positioning:** Emphasizes customization (roles/permissions model, UI control), multi-mode interactivity (on-stage/off-stage WebRTC + HLS audience), and developer experience (SDK abstractions, debugging) relative to off-the-shelf video meeting tools.

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