10X
株式会社10Xはプロダクトを通じて10倍の社会価値実装を目指す企業です。現在は「食品流通市場のDX加速」をミッションとし、小売・流通事業者向けのシステム・コンサルを提供しています。
株式会社10Xはプロダクトを通じて10倍の社会価値実装を目指す企業です。現在は「食品流通市場のDX加速」をミッションとし、小売・流通事業者向けのシステム・コンサルを提供しています。
Published Sep 28, 2026
Trade coverage referenced roadmap items (AI pricing, merchandising tools, data store) described as planned releases. Buyers should confirm whether specific features have shipped, their supported configurations, and any associated costs.
No explicit published scale ceilings (orders/day, SKUs, concurrent users) were identified in the materials reviewed. Buyers should request scale and performance benchmarks relevant to their needs.
Direct public churn stories were not identified. Plausible churn drivers for this product category, based on industry context, include:
Stailer and 10X are not well covered on mainstream enterprise SaaS review platforms (G2, TrustRadius, Gartner Peer Insights) in the sources reviewed. Searches also surface unrelated entities with similar names, creating potential name-collision noise.
Public vendor and press materials reference deployment or support for recognizable retailers, including Ito-Yokado, Fresta, and Fuji Retailing. These references are useful for buyer discovery but should be validated through direct vendor references and procurement diligence.
Retailers appear to select Stailer for:
Public coverage describes app features such as ad-item lists, favorites, recipe-linked buying, and UI elements designed for grocery shopping.
Critical evaluation: Benefits in public coverage are described at the feature level; independent metrics (conversion lift, repeat purchase rates, operational cost reductions) are not provided in the materials reviewed.
10X describes a migration project to transition Fresta’s net-super system to Stailer.
Implementation realities described in the vendor narrative include uncertainty around required development, budget, and timelines when changing fulfillment models. This perspective is informative about process and risks but is vendor-authored and therefore selective. Buyers should request timeline baselines, cutover risk plans, and independent references.
Trade coverage described planned product roadmap items such as AI-driven ordering, AI pricing, MD standardization, and a data warehouse component. Vendor-provided metrics (for example, claims of improvements in tag assignment rates) lack publicly documented methodology and auditability; prospective buyers should request verification and sample data or independent validation.
Most appropriate target appears to be mid-to-large multi-store retailers (for example, organizations with tens to hundreds of stores) where online grocery requires standardized operations and integration with existing retail systems.
Supermarkets, general merchandise supermarkets (GMS), and drugstores expanding into online ordering, delivery, and pickup.
Target customers: Japanese supermarket chains, regional grocers, and drugstore chains operating or planning online grocery and online retail services.
Positioning: Stailer is presented as a retail-operations-focused platform (as opposed to a generic e-commerce system) designed to address unit-economics and operational constraints of online grocery such as picking labor, substitutions, last-mile constraints, and product data quality.
Get a comprehensive analysis of 10X including market position, competitive landscape, adoption trends, and peer benchmarks.
Download full report →Because Stailer powers retailer-branded shopper apps, app store reviews provide indirect evidence of customer experience. These reviews reflect end consumers (shoppers) and therefore capture a mix of platform behavior and fulfillment/delivery partner performance.
Observed app-store signals include positive comments about delivery updates and delivery staff, and negative comments about stockouts, early sellouts, or the inability to complete purchases despite adding items to a cart. These operational issues are only partially attributable to the technology platform.
10X is a Japan-based B2B software company focused on digital transformation for grocery retailers and drugstores. Its primary product family is Stailer (ステイラー), an e-commerce and operations platform used to launch and run online grocery (ネットスーパー) services and related retail operations capabilities.
Stailer provides:
Vendor and press statements describe claims that Stailer can be deployed with reduced custom development and that the company provides operational and launch support in addition to the software.