- Compared with large agencies (e.g., Merkle), 2X positions itself around a subscription-managed delivery model and offshore/global execution capacity. Large agencies emphasize broader CX and media buying capabilities and formalized enterprise governance.
- Compared with specialist ABM or demand-generation agencies (e.g., Iron Horse), 2X’s operating model emphasizes managed execution capacity and MarTech operations; specialist agencies may provide deeper niche strategy or creative services depending on the firm.