8fig

Name: 8fig
Brand: 8fig
Rating: 4 (284 reviews)

AI Native

You're an 8-figure seller in the making 🥂 Get there with flexible funding and cash flow tools built for scale!

Est 2020|Valuation $260M|Raised $196.3M|19 Ref Customers

LinkedIn 7K|Website|Web traffic 10K|FTEs 49|HQ North Miami, Florida, US

01Competitive Landscape

Narrative competitive analysis

8fig vs Wayflyer - Both vendors use fixed-fee or revenue-share frameworks to align repayment with business cycles. - 8fig emphasizes integrated planning tools alongside funding; vendor materials reference algorithmic underwriting and automated processes. - Wayflyer provides explicit descriptions of fee components in its public materials but, like other providers, does not publish a universal rate card. 8fig vs Shopify Capital - Shopify Capital is embedded for Shopify merchants and typically requires less paperwork for eligible merchants. - Shopify Capital repayment is implemented as a portion of daily sales. - 8fig offers planning functionality coupled with funding and targets inventory/supply-chain timing, but customer complaints indicate the tailoring and servicing can be a source of disputes. Market adoption / trend notes - Revenue-based financing products continue to be common among eCommerce sellers due to speed and underwriting based on platform sales data. - The vendor’s recent acquisition by another firm indicates consolidation in the space; acquisitions can expand funding capacity but also introduce transitional servicing challenges.

	8fig	Wayflyer	Shopify Capital
Starting Price	Not publicly tiered; deal-based negotiated terms	Offer-based fixed-fee pricing; public materials describe fee components in sample offers	Fixed fee; repayment via a portion of daily sales (described in public help materials)
Best For	Multi-channel eCommerce brands needing inventory-aligned funding with integrated planning UI	eCommerce brands seeking revenue-based financing with deal-driven offers	Shopify-native merchants seeking an embedded, low-friction option
Key Strength	Combined funding and planning functionality; self-service onboarding reported in many cases	Established player in eCommerce financing with clear offer descriptions	Native integration; repayment tied to daily sales makes setup simple for eligible merchants
Key Weakness	Public complaints regarding effective annualized cost and servicing issues	Can still result in high effective annualized cost depending on repayment speed	Daily holdback repayment can pressure cash flow during low-margin periods

01Competitive Landscape

Narrative competitive analysis

8fig vs Wayflyer

Both vendors use fixed-fee or revenue-share frameworks to align repayment with business cycles.
8fig emphasizes integrated planning tools alongside funding; vendor materials reference algorithmic underwriting and automated processes.
Wayflyer provides explicit descriptions of fee components in its public materials but, like other providers, does not publish a universal rate card.

8fig vs Shopify Capital

Shopify Capital is embedded for Shopify merchants and typically requires less paperwork for eligible merchants.
Shopify Capital repayment is implemented as a portion of daily sales.
8fig offers planning functionality coupled with funding and targets inventory/supply-chain timing, but customer complaints indicate the tailoring and servicing can be a source of disputes.

Market adoption / trend notes

Revenue-based financing products continue to be common among eCommerce sellers due to speed and underwriting based on platform sales data.
The vendor’s recent acquisition by another firm indicates consolidation in the space; acquisitions can expand funding capacity but also introduce transitional servicing challenges.

	8fig	Wayflyer	Shopify Capital
Starting Price	Not publicly tiered; deal-based negotiated terms	Offer-based fixed-fee pricing; public materials describe fee components in sample offers	Fixed fee; repayment via a portion of daily sales (described in public help materials)
Best For	Multi-channel eCommerce brands needing inventory-aligned funding with integrated planning UI	eCommerce brands seeking revenue-based financing with deal-driven offers	Shopify-native merchants seeking an embedded, low-friction option
Key Strength	Combined funding and planning functionality; self-service onboarding reported in many cases	Established player in eCommerce financing with clear offer descriptions	Native integration; repayment tied to daily sales makes setup simple for eligible merchants
Key Weakness	Public complaints regarding effective annualized cost and servicing issues	Can still result in high effective annualized cost depending on repayment speed	Daily holdback repayment can pressure cash flow during low-margin periods

8fig

01Competitive Landscape

Narrative competitive analysis

02Market Map

01Competitive Landscape

Narrative competitive analysis

02Market Map