91APP

Name: 91APP
Brand: 91APP

91APP is a Taiwan-based retail SaaS suite that provides omnichannel commerce (web and mobile apps), in-store operations (POS/associate enablement), integrated payments, and marketing automation for brands running D2C and OMO programs.

Est 2013|Valuation $219.3M|Raised $40.7M|31 Ref Customers

LinkedIn 7K|Web traffic 326K|FTEs 444

- Where 91APP likely performs well: - Local-market OMO workflows in Taiwan (store associate enablement, membership/loyalty workflows, integration with regional payments and logistics) - Brands that prioritize a brand-owned app as a retention channel - Where competitors may perform better: - SHOPLINE / CYBERBIZ: more transparent pricing and potentially lower effective transaction economics depending on plan; may be faster to adopt for smaller teams - Shopify: broad ecosystem, global integrations, strong multi-market selling; predictable subscription tiers (although apps increase TCO) - Enterprise global suites (Salesforce/Adobe): deeper customization and governance at higher implementation cost - Pricing comparison (public anchors): - Major competitors publish entry-level tiers and clearly articulated enterprise pricing pathways; 91APP typically requires a quote and external commentary often frames total costs as higher due to transaction fees and paid add-ons

01Competitive Landscape

Narrative analysis

Where 91APP likely performs well:
- Local-market OMO workflows in Taiwan (store associate enablement, membership/loyalty workflows, integration with regional payments and logistics)
- Brands that prioritize a brand-owned app as a retention channel
Where competitors may perform better:
- SHOPLINE / CYBERBIZ: more transparent pricing and potentially lower effective transaction economics depending on plan; may be faster to adopt for smaller teams
- Shopify: broad ecosystem, global integrations, strong multi-market selling; predictable subscription tiers (although apps increase TCO)
- Enterprise global suites (Salesforce/Adobe): deeper customization and governance at higher implementation cost
Pricing comparison (public anchors):
- Major competitors publish entry-level tiers and clearly articulated enterprise pricing pathways; 91APP typically requires a quote and external commentary often frames total costs as higher due to transaction fees and paid add-ons

	91APP	SHOPLINE	Shopify
Starting Price	Not publicly listed (quote-based)	Publicly listed entry-level plans and tiered options	Publicly listed entry-level and tiered plans, plus enterprise arrangements
Best For	Taiwan/Asia retail brands needing OMO, app and store workflows	Asia retailers needing webstore + social commerce + POS options	Global SMB–midmarket eCommerce; scalable ecosystem
Key Strength	Local OMO workflows, app and store-associate features, integrations for regional ecosystem	Transparent plans and clear transaction-fee schedule in published plans; strong Asia go-to-market	Large app ecosystem; global integrations and operational best practices
Key Weakness	Pricing opacity; external commentary alleges higher effective take-rate and paid add-ons; limited global review footprint	May require add-ons for deeper enterprise OMO; some features vary by region	App costs can add to TCO; customization often requires development

91APP

01Competitive Landscape

Narrative analysis

02Market Map

01Competitive Landscape

Narrative analysis

02Market Map