AB180

Name: AB180
Brand: AB180

에이비일팔공(AB180)은 유저 유입부터 전환까지, 모든 과정에서 사용자 라이프사이클에 맞는 데이터 기반 마케팅 솔루션을 제공하고 성공 전략을 컨설팅합니다.

Est 2015|Raised $24.7M|84 Ref Customers

LinkedIn 4K|Web traffic 183K|FTEs 135|HQ Seoul, Seoul, KR

MarketsMobile Attribution (MMP)

01Competitive Landscape

Narrative analysis

Airbridge positions itself against incumbent MMPs by emphasizing bundled functionality and customer success; these claims are commercially motivated and should be validated contractually.
Branch offers clear public packaging that can simplify evaluation for teams focused on linking and journeys.
Market detection datasets and review volumes suggest that Adjust and other incumbents have larger global footprints, while Airbridge shows regional strength in the Republic of Korea. Such datasets can be subject to sampling bias and should be treated cautiously.

- Airbridge positions itself against incumbent MMPs by emphasizing bundled functionality and customer success; these claims are commercially motivated and should be validated contractually. - Branch offers clear public packaging that can simplify evaluation for teams focused on linking and journeys. - Market detection datasets and review volumes suggest that Adjust and other incumbents have larger global footprints, while Airbridge shows regional strength in the Republic of Korea. Such datasets can be subject to sampling bias and should be treated cautiously.

	AB180 (Airbridge / DeepLink Plan)	Branch	Adjust
Starting Price	DeepLink Plan shows a free tier for low-volume use and per-MAU pricing after that; Growth Plan pricing is sales-negotiated	Public plans with tiered pricing for linking and attribution features	Typically custom pricing; public details vary by region and offering
Typical fit	App-first teams seeking cross-platform attribution plus deep linking and vendor-led support	Teams that prioritize deep linking, QR codes, and journey continuity with publicly documented tiers	Organizations with mature measurement programs and broad partner ecosystems
Strengths	Emphasizes bundled features and customer success, with public examples of deep-link pricing	Clear packaging and established linking ecosystem	Broad adoption and extensive partner integrations
Weaknesses	Reviewer-reported report latency, some documentation gaps, and fewer third-party reviews compared with some incumbents	Can be costly at scale; focus on linking may not cover all MMP requirements	Pricing opacity and potential add-ons; may require higher procurement budgets