- These are vendor-published results; underlying methodology is not disclosed publicly (e.g., attribution rules, time windows, baseline definitions, or control groups).
- The definition of "lead" and "sales-ready lead" may vary; quality levels across cases may not be comparable.
- Identity/visitor identification rates can be highly dependent on data sources, consent and cookie environments, audience composition, and campaign placement.
Recommended buyer questions:
- Request the exact definition of “lead” and “sales-ready lead.”
- Ask for a funnel breakdown (lead → MQL → SQL → closed-won).
- Ask whether outcomes are typical across accounts or represent best-case examples.