Addi

Name: Addi
Brand: Addi

Addigy is a cloud-based Apple device management platform that provides MDM enrollment and policy management, RMM-style remote monitoring and remediation, and multi-tenant controls for centralized administration.

Est 2018|53 Ref Customers

LinkedIn 170K|Website|FTEs 913|HQ Bogota, Capital District, CO

Published Oct 14, 2026

01Common complaints

- Organizations requiring broad cross-platform endpoint management at parity across macOS, Windows, and Linux should evaluate cross-platform UEM/RMM options such as Microsoft Intune or broader enterprise stacks. - Organizations with strict residency/sovereignty requirements outside US regions should confirm contractual and technical data residency options before procurement; publicly documented platform data storage is listed in US regions. - Organizations that are highly sensitive to vendor incidents or that cannot tolerate potential integration conflicts with third-party security agents should consider the operational risk of tightly coupled security bundles. - Organizations that require an extensive pool of ready-to-hire, highly experienced Apple administrators and deeply mature enterprise workflows may prefer vendors with larger enterprise footprints and broader admin ecosystems. - **UI/UX and performance** - Multiple reviewers report UI/UX improvements needed and occasional performance issues in administrative workflows. - **App deployment complexity** - Community posts highlight a need for clearer packaging examples and scripts for silent installations; deployment complexity can increase implementation time for teams without macOS packaging experience. - **Security bundle integration risks** - Integration between the MDM platform and third-party EDR can introduce coordination and compatibility risks; organizations should validate agent behavior in a test environment. - **Data residency limitations** - Public documentation indicates US-region storage; organizations with strict locality requirements should confirm options in contract negotiations.

Deal disqualifiers (poor fit indicators)

Requirement for a single tool that manages Windows/Linux endpoints at parity with macOS
Strict EU-only data residency requirements (unless Addigy can provide contractual assurances)
Requirement for extremely polished out-of-the-box UI and deep enterprise workflow customization without additional development

02Why they buy

- **Multi-tenant architecture oriented to MSP economics** - Addigy positions multi-tenant management as a core capability for service providers. - **Integrated remote monitoring and management tools** - Vendor and reviewer materials highlight integrated remote monitoring, terminal access, and remote control functions within the management platform. - **Bundled security offering (MDM + EDR + MDR)** - The Security Suite bundles MDM, SentinelOne EDR, and 24/7 MDR, which may appeal to organizations seeking a single contractual arrangement for device management and managed threat response; it also concentrates integration and vendor risk and should be evaluated accordingly. - **Where competitors may have an advantage** - Jamf: broader ecosystem maturity and larger admin labor pool. - Mosyle: price/value positioning in certain segments, especially education. - Kandji: workflow automation and compliance-focused features for some buyers.

Why customers chose Addigy over alternatives

Reviews cite relative pricing and ease of setup versus some competitors; community discussions frequently position Addigy as faster to set up for certain teams and more MSP-focused due to multi-tenancy.

03Field reports

Review-platform signals (scale and distribution)

G2: High rating with a moderate number of reviews. G2 displays a short implementation-time estimate (aggregated from reviewers).
TrustRadius: Very high score but with a small review count.
Gartner Peer Insights: Addigy shows a high rating but with a small number of ratings (sample sizes vary and some content is gated).

Positive sentiment themes (with direct quotes)

- Ease of use / value vs a major competitor: One G2 review excerpt (vendor-validated) states: "Stable and powerful. It does what a major competitor does at a lower cost." This is a vendor-validated reviewer quote. - Support responsiveness: A TrustRadius review states: "Support is always reachable." This was posted by a CEO/President at an MSP (reviewer incentives and context vary by platform). - Feature breadth and remote tools: TrustRadius reviews commonly cite remote access, policy deployment, device management, and automation as strengths.

Negative / critical themes (with direct quotes)

- UI/UX and speed: Several TrustRadius reviewers note that the user interface could be improved and report slow response times. - Outages / reliability incidents: A number of reviews reference prior outages; specific incidents were mentioned in older reviews and community posts but are not quantified in this report. - Packaging/app deployment friction: Community threads describe a need for clearer examples for silent application installs and packaging. - Integration/third-party conflict risk: Community posts describe incidents where third-party security agents introduced complications with device management agents.

Why some customers leave / consider switching

Community discussions include migrations from Addigy to other vendors, citing reasons such as the need for more polished enterprise workflows, vendor incidents/outages, packaging/app deployment complexity, and security suite integration challenges.

Vendor-published success stories (benefits, but methodology limits)

- A vendor-published success story claims a customer experienced a substantial revenue uplift and a material EBITDA improvement over multiple years after adopting Addigy. That is a vendor-hosted claim; attribution and methodology are not independently verified. - Multiple vendor-hosted case studies are available (e.g., Flow, PopSockets, CranstonIT). These provide examples of implementations and typical use cases but do not provide independent verification of reported outcomes.

Critical evaluation of case study credibility

Common weaknesses in vendor case studies:
- Outcomes are usually self-reported and may combine multiple operational changes beyond the software itself.
- Lack of disclosed baselines, sample sizes, or independent audits of ROI.
Recommended use: treat case studies as examples of potential outcomes and use them to define measurable trial success criteria (e.g., onboarding time, ticket resolution time, compliance reporting effort).

04Best fit

Company size (practical fit)

MSPs managing multiple tenants, commonly handling a moderate-to-large number of devices per tenant and scaling to many devices across clients.
Corporate IT teams with mid-to-large Apple deployments, especially when requirements include:
- Rapid enrollment workflows
- Remote troubleshooting capabilities
- Compliance reporting across frameworks

Industries / verticals

IT services / MSPs
Professional services
Technology organizations and other sectors with substantial Apple device deployments

Roles and personas

IT administrators managing Apple fleets
MSP owners and service delivery leaders
Security/compliance leads using compliance dashboards and the Security Suite

Best-fit pain points

Need for multi-tenant Apple management without building a large specialist bench
Requirement for integrated remote troubleshooting (terminal/remote control) tied to device management
Desire for integrated compliance reporting workflows

05The pitch

- **Important naming clarification (material impact on research)** - The domain **addi.com** is commonly associated (via market usage and search results) with **Addigy** (addigy.com), an Apple-focused MDM/RMM vendor. - Review platforms and analyst coverage predominantly reference **Addigy**, not “Addi.” The most relevant publicly available sources for a B2B product evaluation reference **Addigy**. - This report therefore evaluates the **Apple Device Management platform marketed as Addigy** (company facts, pricing, security, and reviews sourced from Addigy’s public materials and major review sites). - **Primary functions** - Addigy is a **cloud-based Apple device management platform** that combines: - **MDM/DDM** (enrollment, profiles, policies) - RMM-like live agent capabilities (real-time monitoring, inventory, remote tools such as terminal/remote control) - Multi-tenant management aimed at MSPs and also used by corporate IT teams. - Vendor materials describe live monitoring capabilities, onboarding workflows, and functionality intended to reduce the need for specialized Apple administrators. - **Target market and market positioning** - **Primary**: Managed Service Providers (MSPs) managing multiple customers/tenants. - **Secondary**: Lean internal IT teams with Apple fleets (SMB to enterprise). - Positioning relative to Jamf/Kandji/Mosyle generally highlights: - Vendor claims of shorter time-to-value and simplified operations - Multi-tenancy (MSP economics) - Bundled security/compliance options (notably via a SentinelOne partnership) - **Company background (founding year, HQ, key leadership)** - Public vendor and analyst sources list: - **Founded:** 2013 or 2014 (sources are inconsistent) - **Head office:** Miami or Brandon, Florida (public claims vary) - **Employees:** listed in the low hundreds by analyst sources - Addigy “Company Facts” page states: - **Founded:** 2014 - **HQ:** Brandon, Florida - **Founder:** Jason Dettbarn (Founder & CTO) - **CEO:** Jason Tober (listed as CEO on company materials) - **Funding and growth** - Vendor materials report a private equity investment in mid-2022. - Third-party funding databases indicate a private equity round announced in mid-2022. - Vendor materials include a published customer-count claim; that claim is vendor-published and has not been independently verified in this report. - **Pricing model (specific tiers and costs where available)** - Addigy pricing is published on a per-device/per-month basis, with month-to-month available. - Public pricing highlights (vendor-published): - **Apple MDM:** published per-device pricing available from the vendor - **Security Suite:** published per-device pricing available from the vendor (includes SentinelOne EDR and 24/7 MDR, plus compliance features) - iOS device management is presented as an add-on with custom pricing. - Vendor also advertises a limited free trial period and a training/guided program offered as an additional paid service. - **Total cost of ownership (TCO) considerations** - Potential TCO reducers (per vendor materials and review themes): - Reduced specialist administration time for some workflows - Multi-tenant operations for MSPs (less tooling sprawl) - Potential TCO increasers: - Security Suite upsell (EDR/MDR) can materially raise per-device costs - Migration services may be required when switching from established vendors (scope/price not transparently published) - Operational complexity around packaging/scripts and update processes is frequently discussed in community forums - **Key competitors (4–6 direct alternatives)** - Jamf Pro - Kandji - Mosyle - Microsoft Intune (Apple support; often positioned as less Apple-native) - VMware Workspace ONE - NinjaOne / Datto / Kaseya ecosystems (for MSPs; typically not Apple-first MDM depth)

Get a comprehensive analysis of Addi including market position, competitive landscape, adoption trends, and peer benchmarks.

Download full report →