Addressable

Name: Addressable
Brand: Addressable

AI Native

Turn crypto behavior into high-value user growth

Est 2022|Valuation $56M|Raised $13.5M|18 Ref Customers

LinkedIn 5K|Web traffic 89K|FTEs 50|HQ Tel Aviv, Tel-Aviv District, IL

01Competitive Landscape

Narrative analysis

- Relative strengths: Addressable provides a combined campaign execution and measurement workflow designed to target wallet-based segments on social channels and programmatic inventory. - Where competitors may be preferable: - If an organization needs deep, flexible analytics and has data engineering resources, Dune or a warehouse-based stack may offer greater control. - If an organization requires onchain marketing infrastructure and attribution aligned with a major exchange ecosystem, Spindl (now under Base) may be a fit depending on roadmap and integrations. - If the requirement is wallet labeling and market intelligence rather than paid acquisition tooling, Nansen may be more cost-effective and simpler to use.

Adoption trends / market signals (lightweight)

Addressable has had press coverage since its early funding rounds and product announcements in recent years.
Recent acquisition activity in the onchain ad-tech space signals strategic interest and increases competitive pressure in this category.

	Addressable	Spindl (Base/Coinbase)	Nansen
Starting Price	Not publicly listed for Growth Suite (demo-led). A separate developer/API listing shows free and paid tiers with modest monthly subscription examples for smaller usage levels.	Pricing not clearly public post-acquisition; often partnership-based or integrated into broader ecosystem offerings.	Subscription tiers with different feature sets; public pricing is tiered by plan.
Recommended For	Web3 growth teams seeking wallet-based targeting, ad activation, and attribution in an integrated workflow.	Teams focused on onchain attribution and ad-tech infrastructure, particularly aligned with the Base ecosystem.	On-chain research, wallet labeling, market intelligence; growth teams using it for segmentation insights.
Key Strength	Wallet-based audience activation across X/Reddit/programmatic plus Web2→Web3 measurement.	Onchain ad stack and attribution focus; strategic backing from a major exchange could accelerate integrations.	Strong multichain analytics and labels; widely used data product for research and segmentation.
Key Weakness	Performance claims and matching methodology can be hard to independently verify; privacy perception risk; enterprise feature transparency limited.	Product direction may evolve under new ownership priorities; pricing and availability are not clearly documented publicly.	Not a turnkey paid-media execution platform; attribution from ads to onchain actions typically requires integration work.

01Competitive Landscape

Narrative analysis

Relative strengths: Addressable provides a combined campaign execution and measurement workflow designed to target wallet-based segments on social channels and programmatic inventory.
Where competitors may be preferable:
- If an organization needs deep, flexible analytics and has data engineering resources, Dune or a warehouse-based stack may offer greater control.
- If an organization requires onchain marketing infrastructure and attribution aligned with a major exchange ecosystem, Spindl (now under Base) may be a fit depending on roadmap and integrations.
- If the requirement is wallet labeling and market intelligence rather than paid acquisition tooling, Nansen may be more cost-effective and simpler to use.

Adoption trends / market signals (lightweight)

Addressable has had press coverage since its early funding rounds and product announcements in recent years.
Recent acquisition activity in the onchain ad-tech space signals strategic interest and increases competitive pressure in this category.

	Addressable	Spindl (Base/Coinbase)	Nansen
Starting Price	Not publicly listed for Growth Suite (demo-led). A separate developer/API listing shows free and paid tiers with modest monthly subscription examples for smaller usage levels.	Pricing not clearly public post-acquisition; often partnership-based or integrated into broader ecosystem offerings.	Subscription tiers with different feature sets; public pricing is tiered by plan.
Recommended For	Web3 growth teams seeking wallet-based targeting, ad activation, and attribution in an integrated workflow.	Teams focused on onchain attribution and ad-tech infrastructure, particularly aligned with the Base ecosystem.	On-chain research, wallet labeling, market intelligence; growth teams using it for segmentation insights.
Key Strength	Wallet-based audience activation across X/Reddit/programmatic plus Web2→Web3 measurement.	Onchain ad stack and attribution focus; strategic backing from a major exchange could accelerate integrations.	Strong multichain analytics and labels; widely used data product for research and segmentation.
Key Weakness	Performance claims and matching methodology can be hard to independently verify; privacy perception risk; enterprise feature transparency limited.	Product direction may evolve under new ownership priorities; pricing and availability are not clearly documented publicly.	Not a turnkey paid-media execution platform; attribution from ads to onchain actions typically requires integration work.

Addressable

01Competitive Landscape

Narrative analysis

Adoption trends / market signals (lightweight)

02Market Map

01Competitive Landscape

Narrative analysis

Adoption trends / market signals (lightweight)

02Market Map