Adjust

Name: Adjust
Brand: Adjust

Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond

Est 2012|Valuation $967.8M|Raised $292.1M|114 Ref Customers

LinkedIn 62K|Web traffic 144.3M|FTEs 682|HQ Berlin, Berlin, DE

MarketsMobile Attribution (MMP)

01Competitive Landscape

Narrative analysis

#### Direct competitors and differentiators - AppsFlyer vs Adjust: Adjust is positioned toward organizations that value data access and privacy-oriented measurement and is often marketed for enterprise customers; AppsFlyer is widely used across the market and offers a broad set of integrations and published entry pricing for some plans. Vendor comparison materials are promotional and should not be treated as neutral. #### Feature comparison: where Adjust tends to excel vs lag (based on aggregated user feedback) - Excels: attribution reliability, fraud prevention tooling, dashboards and cohort analysis, and partner setup documentation in many areas. - Lags: dashboard performance at large scale, complexity for advanced configurations, reliance on exports for some advanced reporting workflows, and inconsistent setup/documentation experiences in some accounts. #### Pricing comparison - AppsFlyer provides more explicit entry-tier, self-serve pricing for certain plans, while Adjust’s public pricing is more opaque and often negotiated; this can make budgeting more difficult without direct vendor engagement. #### Adoption trends / market share - Independent usage comparisons suggest AppsFlyer has broader adoption in some measures; such third-party popularity indices should be treated as directional rather than definitive market share.

	Adjust	AppsFlyer	Branch
Starting Price	Typically custom / volume-based; third-party summaries reference trial or allowance starts but specifics require vendor verification	Publicly lists an entry plan and pay-as-you-go growth options after included conversions; entry-tier models are published for some plans	Pricing is generally quote-based for the full suite; public starting prices vary by packaging and require vendor confirmation
Typical Use Case / Fit	Teams prioritizing attribution, fraud prevention, and raw data access; suitable for mid-market to enterprise mobile apps	Broad enterprise ecosystem, many integrations, and mature measurement tooling; suitable for large-scale UA operations	Teams focused on deep linking, journey orchestration, and marketing links across channels, with measurement features included
Key Strength	Reviewers frequently cite reliable attribution and fraud prevention capabilities, along with cohort analysis and partner integrations	Large partner ecosystem and clear published entry-tier pricing for some plans; broad market presence	Strong association with deep linking and link routing; cross-channel journey management
Key Weakness	UI performance at scale can suffer; learning curve and setup complexity; pricing perceived as high by some users	Cost at scale and packaging/add-on complexity	Not always a full substitute for a dedicated MMP for some paid UA attribution needs

01Competitive Landscape

Narrative analysis

Direct competitors and differentiators

AppsFlyer vs Adjust: Adjust is positioned toward organizations that value data access and privacy-oriented measurement and is often marketed for enterprise customers; AppsFlyer is widely used across the market and offers a broad set of integrations and published entry pricing for some plans. Vendor comparison materials are promotional and should not be treated as neutral.

Feature comparison: where Adjust tends to excel vs lag (based on aggregated user feedback)

Excels: attribution reliability, fraud prevention tooling, dashboards and cohort analysis, and partner setup documentation in many areas.
Lags: dashboard performance at large scale, complexity for advanced configurations, reliance on exports for some advanced reporting workflows, and inconsistent setup/documentation experiences in some accounts.

Pricing comparison

AppsFlyer provides more explicit entry-tier, self-serve pricing for certain plans, while Adjust’s public pricing is more opaque and often negotiated; this can make budgeting more difficult without direct vendor engagement.

Adoption trends / market share

Independent usage comparisons suggest AppsFlyer has broader adoption in some measures; such third-party popularity indices should be treated as directional rather than definitive market share.

	Adjust	AppsFlyer	Branch
Starting Price	Typically custom / volume-based; third-party summaries reference trial or allowance starts but specifics require vendor verification	Publicly lists an entry plan and pay-as-you-go growth options after included conversions; entry-tier models are published for some plans	Pricing is generally quote-based for the full suite; public starting prices vary by packaging and require vendor confirmation
Typical Use Case / Fit	Teams prioritizing attribution, fraud prevention, and raw data access; suitable for mid-market to enterprise mobile apps	Broad enterprise ecosystem, many integrations, and mature measurement tooling; suitable for large-scale UA operations	Teams focused on deep linking, journey orchestration, and marketing links across channels, with measurement features included
Key Strength	Reviewers frequently cite reliable attribution and fraud prevention capabilities, along with cohort analysis and partner integrations	Large partner ecosystem and clear published entry-tier pricing for some plans; broad market presence	Strong association with deep linking and link routing; cross-channel journey management
Key Weakness	UI performance at scale can suffer; learning curve and setup complexity; pricing perceived as high by some users	Cost at scale and packaging/add-on complexity	Not always a full substitute for a dedicated MMP for some paid UA attribution needs