ADP RUN Powered by ADP®

Name: ADP RUN Powered by ADP®
Brand: ADP
Rating: 3.6 (9174 reviews)

RUN Powered by ADP® is a cloud payroll platform that processes payroll and tax filings, provides compliance support and employee self-service, and offers optional HR, timekeeping, benefits add-ons and integrations via an app marketplace.

Est 1949|Valuation $104.3B|Raised $13.1B

LinkedIn 2.1M|Website|Web traffic 97.6M|FTEs 67,000|HQ Roseland, New Jersey, US

MarketsHuman Resource Information Systems (HRIS)Payroll & Compensation Management

01Competitive Landscape

Narrative competitive analysis

- Gusto generally offers greater pricing transparency and is often selected by buyers prioritizing predictable published pricing and simple bundling. ADP RUN is frequently chosen when buyers prioritize ADP’s ecosystem, perceived tax-compliance expertise, or a vendor with broader HR and benefits services available. - Paychex competes as a traditional payroll provider with published entry pricing in some tiers; ADP RUN’s quote-based model means total costs can vary substantially depending on configuration and add-ons. - Rippling positions as a modern, integrated platform; it is often evaluated by buyers needing unified device, IT, and HR workflows. Claims of lower hidden fees or faster setup from competitors should be validated with neutral sources and by reviewing contract terms.

When customers choose competitors instead

When transparent, published pricing is a procurement requirement.
When buyers need deeper HRIS functionality and workflow automation and are willing to manage a modular platform.
When buyers require a specific accounting ecosystem integration (for example, QuickBooks-centric teams may evaluate QuickBooks Payroll).

	ADP RUN	Gusto	Paychex Flex
Starting Price	Quote-based and not publicly standardized; may include per-run or configuration fees	Published per-month plus per-person pricing for entry plans and bundles	Published entry per-month plus per-person pricing reported for some tiers; other tiers are quote-based
Best For	SMBs seeking ADP ecosystem and payroll/tax handling with optional add-ons	SMBs seeking transparent pricing and a modern UX; straightforward bundles	SMBs seeking a traditional payroll provider with an available entry tier in some sources
Key Strength	Breadth of ADP ecosystem; payroll and tax compliance orientation; many integrations	Transparent pricing and bundling; strong SMB usability reputation	Reported transparent entry pricing in some sources; broad service catalog
Key Weakness	Price opacity; reliance on add-ons; variable support experience; reporting limits	Can become costly as add-ons accumulate; may lack some enterprise-style features	Support complaints and opaque pricing at higher tiers; UX sometimes perceived as dated

01Competitive Landscape

Narrative competitive analysis

Gusto generally offers greater pricing transparency and is often selected by buyers prioritizing predictable published pricing and simple bundling. ADP RUN is frequently chosen when buyers prioritize ADP’s ecosystem, perceived tax-compliance expertise, or a vendor with broader HR and benefits services available.
Paychex competes as a traditional payroll provider with published entry pricing in some tiers; ADP RUN’s quote-based model means total costs can vary substantially depending on configuration and add-ons.
Rippling positions as a modern, integrated platform; it is often evaluated by buyers needing unified device, IT, and HR workflows. Claims of lower hidden fees or faster setup from competitors should be validated with neutral sources and by reviewing contract terms.

When customers choose competitors instead

When transparent, published pricing is a procurement requirement.
When buyers need deeper HRIS functionality and workflow automation and are willing to manage a modular platform.
When buyers require a specific accounting ecosystem integration (for example, QuickBooks-centric teams may evaluate QuickBooks Payroll).

	ADP RUN	Gusto	Paychex Flex
Starting Price	Quote-based and not publicly standardized; may include per-run or configuration fees	Published per-month plus per-person pricing for entry plans and bundles	Published entry per-month plus per-person pricing reported for some tiers; other tiers are quote-based
Best For	SMBs seeking ADP ecosystem and payroll/tax handling with optional add-ons	SMBs seeking transparent pricing and a modern UX; straightforward bundles	SMBs seeking a traditional payroll provider with an available entry tier in some sources
Key Strength	Breadth of ADP ecosystem; payroll and tax compliance orientation; many integrations	Transparent pricing and bundling; strong SMB usability reputation	Reported transparent entry pricing in some sources; broad service catalog
Key Weakness	Price opacity; reliance on add-ons; variable support experience; reporting limits	Can become costly as add-ons accumulate; may lack some enterprise-style features	Support complaints and opaque pricing at higher tiers; UX sometimes perceived as dated