AdRoll

Name: AdRoll
Brand: AdRoll
Rating: 3.5 (1092 reviews)

AdRoll powers AI-driven full-funnel ad campaigns and ABM — fast, flexible, and proven.

Est 2007|Raised $139M|78 Ref Customers

LinkedIn 11K|Web traffic 792K|FTEs 154|HQ San Francisco, California, US

MarketsDemand-Side Platforms (DSP)

01Competitive Landscape

Narrative analysis

AdRoll vs StackAdapt: Vendor materials compare supply quality and algorithmic features; buyers should treat vendor-authored comparisons as a starting point and validate support, implementation experience, and performance independently.
AdRoll vs Criteo: Both emphasize retargeting and dynamic creative. Criteo positions itself as a commerce specialist at larger scale; buyers should evaluate auction dynamics and the potential for overlapping bidding when multiple retargeters are used.
AdRoll vs enterprise DSPs (The Trade Desk / Adobe / DV360): Enterprise DSPs generally provide more advanced controls, integrations, and scale at the cost of increased complexity, staffing needs, and larger minimum spends.

- AdRoll vs StackAdapt: Vendor materials compare supply quality and algorithmic features; buyers should treat vendor-authored comparisons as a starting point and validate support, implementation experience, and performance independently. - AdRoll vs Criteo: Both emphasize retargeting and dynamic creative. Criteo positions itself as a commerce specialist at larger scale; buyers should evaluate auction dynamics and the potential for overlapping bidding when multiple retargeters are used. - AdRoll vs enterprise DSPs (The Trade Desk / Adobe / DV360): Enterprise DSPs generally provide more advanced controls, integrations, and scale at the cost of increased complexity, staffing needs, and larger minimum spends.

	AdRoll	StackAdapt	Criteo
Starting Price	Spend-based; directories may cite low entry numbers but managed services tiers reference thousands/month spend bands	Sold for programmatic budgets; confirm with vendor	Often oriented to larger commerce customers; contract values may be materially higher than SMB-focused vendors
Typical fit	SMB–mid-market teams wanting retargeting and cross-channel execution	Marketers seeking programmatic reach/awareness and audience segmentation	Commerce brands focused on dynamic retargeting at scale
Key strength	Retargeting and dynamic ad capabilities; integrated platform and managed services options	Broad programmatic execution and audience segmentation	Deep commerce retargeting specialization and commerce-focused features
Key weakness	Reported reporting limitations and occasional integration/reliability issues in some accounts	May be less conversion-optimized for certain performance-focused use cases	Can be complex and costly for smaller teams; perceived "black box" behavior in some accounts