AdView Mobile Exchange is a China-origin mobile advertising supply-side platform (SSP) and ad exchange (ADX) that connects mobile app supply (publishers/developers) with demand (DSPs/advertisers) using programmatic buying methods such as real-time bidding (RTB) and private marketplaces (PMP). The vendor positions AdView as both:
- ADX for advertisers/DSPs to buy inventory via RTB/PMP/PDB-style workflows.
- SSP/developer platform for publishers to monetize traffic via SDK integration, reporting, and aggregation/mediation-like access to multiple ad sources in the China developer offering.
The vendor publishes scale figures for developers, apps, ad requests, and users on its site. These are vendor-published claims and are not independently verified in public methodology documentation.