Affectiva offers software marketed as "Emotion AI" or "Human Perception AI" that analyzes human faces (and, in some contexts, voice) to infer facial action units, attention/engagement-related signals, and other behavioral indicators. Core commercial use cases include:
- Media analytics and market research: measuring viewer facial responses and attention to advertisements, content, and packaging concepts.
- Automotive interior sensing / driver monitoring adjacent: detecting drowsiness, distraction, and occupant states to support in-cabin safety and experience features.
- Behavioral research tooling: integration of facial expression analysis into multimodal biometric research platforms.
The product is described as intended for facial expression analysis in naturalistic video using large training datasets and computer vision/deep learning techniques.
Important skepticism note: Inference of internal emotional states from facial expressions is contested in academic and public discourse. Community and academic debates question the validity of mapping facial movement directly to internal emotion labels; see the Critical Analysis & Common Complaints section for details.