AgriDigital

Name: AgriDigital
Brand: AgriDigital

We are AgriDigital, Australia's most trusted grain supply chain platform.

Est 2015|Valuation $26.4M|Raised $22.7M|12 Ref Customers

LinkedIn 6K|Web traffic 2K|FTEs 18|HQ Sydney, New South Wales, AU

MarketsSupply Chain Visibility

01Competitive Landscape

Narrative analysis

- AgriDigital compared with Agrimaster: Agrimaster is accounting-first for farm businesses; AgriDigital is focused on grain supply chain workflows and extends into finance through partner integrations. A buyer requiring integrated grain contract/delivery/document workflows may prioritize AgriDigital; a buyer needing comprehensive bookkeeping and adviser collaboration may prefer Agrimaster. - AgriDigital compared with AgriWebb: AgriWebb is stronger in livestock operational workflows; AgriDigital focuses on grain workflows. Operations combining grain and livestock may adopt multiple systems or seek integrations. - Market claims: the vendor asserts a leading market position in Australia and cites user and tonnage metrics; independent validation of market share claims is limited in public sources, so competitive selection should rely on local references and proofs of concept.

	AgriDigital (Onfarm / Platform)	Agrimaster	AgriWebb
Starting Price	Onfarm: self-serve annual tiered plans (capacity-based) with pricing in the low-to-mid hundreds to low thousands per year; Platform: custom pricing	Public subscriptions (Australia); pricing available for typical farm accounting customers	Pricing via calculator; subscription varies with livestock numbers; add-ons priced separately
Primary use case	Grain-specific workflows from paddock → delivery → documents/payment; traders/site operators needing integrated contracts/inventory/invoicing	Farm financial management and accounting workflows; adviser/accountant ecosystem	Livestock operational management (mapping, mob/herd movements, compliance records)
Key Strength	Grain supply chain orientation; offline-first grower tool; network connectivity to buyers/site operators; partner finance relationships	Financial controls and adviser/accountant integration; accounting focus	Livestock workflow depth and extensive help content
Key Weakness	Limited third-party SaaS review footprint; public security certifications not documented; enterprise pricing opacity	Less orientation toward grain trading transaction chains	Not grain trading–centric; may not address grain trading workflows effectively

01Competitive Landscape

Narrative analysis

AgriDigital compared with Agrimaster: Agrimaster is accounting-first for farm businesses; AgriDigital is focused on grain supply chain workflows and extends into finance through partner integrations. A buyer requiring integrated grain contract/delivery/document workflows may prioritize AgriDigital; a buyer needing comprehensive bookkeeping and adviser collaboration may prefer Agrimaster.
AgriDigital compared with AgriWebb: AgriWebb is stronger in livestock operational workflows; AgriDigital focuses on grain workflows. Operations combining grain and livestock may adopt multiple systems or seek integrations.
Market claims: the vendor asserts a leading market position in Australia and cites user and tonnage metrics; independent validation of market share claims is limited in public sources, so competitive selection should rely on local references and proofs of concept.

	AgriDigital (Onfarm / Platform)	Agrimaster	AgriWebb
Starting Price	Onfarm: self-serve annual tiered plans (capacity-based) with pricing in the low-to-mid hundreds to low thousands per year; Platform: custom pricing	Public subscriptions (Australia); pricing available for typical farm accounting customers	Pricing via calculator; subscription varies with livestock numbers; add-ons priced separately
Primary use case	Grain-specific workflows from paddock → delivery → documents/payment; traders/site operators needing integrated contracts/inventory/invoicing	Farm financial management and accounting workflows; adviser/accountant ecosystem	Livestock operational management (mapping, mob/herd movements, compliance records)
Key Strength	Grain supply chain orientation; offline-first grower tool; network connectivity to buyers/site operators; partner finance relationships	Financial controls and adviser/accountant integration; accounting focus	Livestock workflow depth and extensive help content
Key Weakness	Limited third-party SaaS review footprint; public security certifications not documented; enterprise pricing opacity	Less orientation toward grain trading transaction chains	Not grain trading–centric; may not address grain trading workflows effectively