Alation Data Products Marketplace

Name: Alation Data Products Marketplace
Brand: Alation
Rating: 4.5 (320 reviews)

Leader

Alation is the data intelligence company

Est 2012|Valuation $1.7B|Raised $340M

LinkedIn 131K|Website|Web traffic 24K|FTEs 800|HQ Redwood City, California, US

MarketsData Governance Data Catalog

Alation Data Products Marketplace screenshot

01Competitive Landscape

Narrative analysis

Alation vs Atlan: Competitor materials position Atlan as focusing on faster implementation and collaboration; these are competitor marketing claims and should be validated via references and PoCs.
Alation vs Collibra: Collibra has subscription listings accessible via public marketplaces that can be useful for procurement benchmarking; Alation’s public pricing is quote-based. Note that total cost for any vendor can increase with modules, connectors, and required services.
Microsoft Purview and other platform-native options may be considered where a Microsoft-heavy estate exists; feature maturity and integration trade-offs should be assessed.

- Alation vs Atlan: Competitor materials position Atlan as focusing on faster implementation and collaboration; these are competitor marketing claims and should be validated via references and PoCs. - Alation vs Collibra: Collibra has subscription listings accessible via public marketplaces that can be useful for procurement benchmarking; Alation’s public pricing is quote-based. Note that total cost for any vendor can increase with modules, connectors, and required services. - Microsoft Purview and other platform-native options may be considered where a Microsoft-heavy estate exists; feature maturity and integration trade-offs should be assessed.

	Alation Data Products Marketplace	Atlan	Collibra
Starting Price	Not public (quote-based)	Not public on vendor site; some third-party documents provide example tiers via reseller pricing	Example public listing available via marketplace channels for subscription benchmarking
Target / Typical Fit	Enterprises seeking an integrated catalog, governance, and data product publication capability	Cloud-first teams emphasizing deployment speed and collaborative UX	Organizations with complex governance programs and regulatory requirements
Key Strength	Integrated catalog and governance features aligned to publishing governed data products; vendor documents describe certification and managed access workflows	Emphasis in vendor materials on ease of deployment and collaboration	Market presence in governance with procurement options via public marketplaces for price benchmarking
Key Weakness	Pricing not publicly published; potential add-on costs for deeper lineage and caution for newer modules that may need time to mature	Pricing typically quote-based; claimed benefits in vendor materials should be validated via references and PoCs	Public pricing references exist but total cost can increase substantially with modules and services