Altify

Name: Altify
Brand: Upland Altify
Rating: 4.2 (80 reviews)

Altify is a suite of Salesforce-native B2B sales effectiveness applications that enable strategic account and opportunity planning, relationship (buying-group) mapping, and guided sales process execution inside Salesforce.

Est 2005|Valuation $84M|27 Ref Customers

LinkedIn 9K|Website|FTEs 106

MarketsAccount Management

01Competitive Landscape

Narrative analysis

#### Where Altify tends to perform well - Altify describes itself as Salesforce-native, which may reduce the need for separate logins and data duplication for organizations with a Salesforce-centric stack. - The suite is designed to combine relationship mapping, insight mapping, opportunity mapping, and process management to support structured sales motions. #### Where competitors may outperform Altify - UI/UX and interaction speed: third-party commentary and review excerpts indicate areas where Altify's interface may feel less modern or present friction during use. - Automated revenue intelligence and activity capture: tools focused on activity capture can be more automatic than planning-focused products. - End-to-end KAM capabilities: some KAM-first platforms may provide deeper whitespace and financial planning features. #### Pricing comparison - Altify and many enterprise competitors are largely quote-based. Buyers should engage vendors for formal pricing proposals and include pilot setup and implementation in TCO calculations. #### Market share and adoption trends - No concrete market share data was identified in this pass. The parent company reports coverage across many enterprise customers but does not disclose Altify-specific market share in the reviewed material.

	Altify	DemandFarm	Salesforce Sales Cloud (native)
Starting Price	Not publicly listed (quote-based)	Not publicly listed (contact vendor)	Quote-based, varies by edition
Best For	Organizations seeking guided selling and embedded relationship/insight mapping within Salesforce	KAM/account planning-heavy organizations with whitespace and relationship mapping needs	Organizations preferring to build/standardize processes natively with custom objects and flows
Key Strength	Integration with Salesforce workflows and embedded planning artifacts	KAM suite breadth, including whitespace and relationship maps	Flexibility and ownership; broad ecosystem
Key Weakness	Reported usability friction and potential internal object constraints; pricing opacity	Pricing opacity; may require separate UX surface depending on integration	Requires internal build and maintenance effort; relationship mapping requires add-ons

01Competitive Landscape

Narrative analysis

Where Altify tends to perform well

Altify describes itself as Salesforce-native, which may reduce the need for separate logins and data duplication for organizations with a Salesforce-centric stack.
The suite is designed to combine relationship mapping, insight mapping, opportunity mapping, and process management to support structured sales motions.

Where competitors may outperform Altify

UI/UX and interaction speed: third-party commentary and review excerpts indicate areas where Altify's interface may feel less modern or present friction during use.
Automated revenue intelligence and activity capture: tools focused on activity capture can be more automatic than planning-focused products.
End-to-end KAM capabilities: some KAM-first platforms may provide deeper whitespace and financial planning features.

Pricing comparison

Altify and many enterprise competitors are largely quote-based. Buyers should engage vendors for formal pricing proposals and include pilot setup and implementation in TCO calculations.

Market share and adoption trends

No concrete market share data was identified in this pass. The parent company reports coverage across many enterprise customers but does not disclose Altify-specific market share in the reviewed material.

	Altify	DemandFarm	Salesforce Sales Cloud (native)
Starting Price	Not publicly listed (quote-based)	Not publicly listed (contact vendor)	Quote-based, varies by edition
Best For	Organizations seeking guided selling and embedded relationship/insight mapping within Salesforce	KAM/account planning-heavy organizations with whitespace and relationship mapping needs	Organizations preferring to build/standardize processes natively with custom objects and flows
Key Strength	Integration with Salesforce workflows and embedded planning artifacts	KAM suite breadth, including whitespace and relationship maps	Flexibility and ownership; broad ecosystem
Key Weakness	Reported usability friction and potential internal object constraints; pricing opacity	Pricing opacity; may require separate UX surface depending on integration	Requires internal build and maintenance effort; relationship mapping requires add-ons