Altrina

Name: Altrina
Brand: Altrina

AI Native

The Operating System for Knowledge Work

Est 2024|Raised $500K|9 Ref Customers

LinkedIn 1K|Website|FTEs 5|HQ San Francisco, California, US

- Areas where Altrina may have advantages: when workflows require interacting with websites without APIs and when organizations value an SOP-driven specification model combined with execution visibility and audit trails. - Areas where competitors may be preferred: - Microsoft Power Automate: stronger fit for organizations already invested in Microsoft products, with published licensing and broad adoption. - UiPath: stronger for organizations building a centralized automation center of excellence needing mature governance and scaling. - n8n/Make/Zapier: often better for API-centric integrations, faster time-to-value, and transparent pricing, though they may be less capable for complex browser UI automation.

01Competitive Landscape

Narrative analysis

Areas where Altrina may have advantages: when workflows require interacting with websites without APIs and when organizations value an SOP-driven specification model combined with execution visibility and audit trails.
Areas where competitors may be preferred:
- Microsoft Power Automate: stronger fit for organizations already invested in Microsoft products, with published licensing and broad adoption.
- UiPath: stronger for organizations building a centralized automation center of excellence needing mature governance and scaling.
- n8n/Make/Zapier: often better for API-centric integrations, faster time-to-value, and transparent pricing, though they may be less capable for complex browser UI automation.

Market share and adoption trends

No reliable public market share data specific to Altrina was found in the sources reviewed.

	Altrina	Microsoft Power Automate	UiPath
Starting Price	Not publicly listed (demo-led)	Published entry pricing available from the vendor	Published entry pricing available from the vendor
Primary Use Case	SOP-driven agentic workflows across APIs and web UIs; teams seeking step-level auditability and human takeover	Microsoft-centric organizations needing low-code cloud flows and RPA options	Organizations building broad automation programs requiring governance and scaling
Key Strength	Browser agent + workflow orchestration + step-level visibility; vendor references benchmark results	Deep integration with Microsoft ecosystem and established enterprise procurement paths	Mature RPA platform and enterprise-scale program tooling
Key Weakness	Limited independent reviews; pricing opacity; governance and credential trust considerations	Licensing complexity for unattended RPA and potential vendor lock-in	Heavier implementation effort and skills required compared with lightweight tools

Altrina

01Competitive Landscape

Narrative analysis

Market share and adoption trends

02Market Map

01Competitive Landscape

Narrative analysis

Market share and adoption trends

02Market Map