Anoki AI

Name: Anoki AI
Brand: Anoki AI

CTV, Meet Multimodal AI

8 Ref Customers

LinkedIn 3K|Web traffic 2K|FTEs 51|HQ Mountain View, California, US

MarketsConnected TV (CTV) Advertising

01Competitive Landscape

Narrative analysis

- Anoki vs verification incumbents (DV/IAS): Anoki focuses on contextual intelligence and activation (finding relevant scenes). DV and IAS are commonly purchased for media quality verification and suitability measurement. Many advertisers may use a contextual vendor alongside a verification vendor. - Anoki vs Comscore contextual: Comscore emphasizes contextual targeting and pre-bid filters across channels. Anoki differentiates by focusing on multimodal scene-level intelligence for video content. - Anoki vs IRIS.TV/Wurl-like approaches: Scene-level contextual signals are also delivered through broader programmatic plumbing. Buyers should compare how "scene" is defined, latency (real-time for live vs VOD), transparency and preview tooling, and custom suitability taxonomies.

Market adoption signals

Anoki has announced integrations with partners such as Magnite and Amagi, indicating ecosystem engagement.

	Anoki ContextIQ	DoubleVerify (CTV)	Comscore Contextual Targeting	IRIS.TV/Wurl ecosystem signals
Starting Price	Not public (sales-led)	Not public (enterprise)	Not public (enterprise)	Not public (B2B)
Appropriate Use Cases	Scene-level contextual targeting and suitability in CTV; partners seeking multimodal moment metadata	Advertisers needing verification, suitability, fraud and viewability measurement across CTV	Buyers seeking cookie-less contextual and pre-bid filters across channels including CTV	Buyers seeking scene-level contextual signals via DSP/SSP integrations
Key Strength	Multimodal scene understanding and planning workflow	Established verification category and broad adoption	Established measurement/data company; contextual activation options	Embedded into programmatic ecosystem via integrations
Key Weakness	Limited public security/compliance documentation; limited third-party review footprint; LiveTVx has reported consumer UX risk	May be more app-level depending on supply; may be costly/complex	May be less scene-native depending on supply and integration	Capabilities vary by partner; signal transparency may be limited

01Competitive Landscape

Narrative analysis

Anoki vs verification incumbents (DV/IAS): Anoki focuses on contextual intelligence and activation (finding relevant scenes). DV and IAS are commonly purchased for media quality verification and suitability measurement. Many advertisers may use a contextual vendor alongside a verification vendor.
Anoki vs Comscore contextual: Comscore emphasizes contextual targeting and pre-bid filters across channels. Anoki differentiates by focusing on multimodal scene-level intelligence for video content.
Anoki vs IRIS.TV/Wurl-like approaches: Scene-level contextual signals are also delivered through broader programmatic plumbing. Buyers should compare how "scene" is defined, latency (real-time for live vs VOD), transparency and preview tooling, and custom suitability taxonomies.

Market adoption signals

Anoki has announced integrations with partners such as Magnite and Amagi, indicating ecosystem engagement.

	Anoki ContextIQ	DoubleVerify (CTV)	Comscore Contextual Targeting	IRIS.TV/Wurl ecosystem signals
Starting Price	Not public (sales-led)	Not public (enterprise)	Not public (enterprise)	Not public (B2B)
Appropriate Use Cases	Scene-level contextual targeting and suitability in CTV; partners seeking multimodal moment metadata	Advertisers needing verification, suitability, fraud and viewability measurement across CTV	Buyers seeking cookie-less contextual and pre-bid filters across channels including CTV	Buyers seeking scene-level contextual signals via DSP/SSP integrations
Key Strength	Multimodal scene understanding and planning workflow	Established verification category and broad adoption	Established measurement/data company; contextual activation options	Embedded into programmatic ecosystem via integrations
Key Weakness	Limited public security/compliance documentation; limited third-party review footprint; LiveTVx has reported consumer UX risk	May be more app-level depending on supply; may be costly/complex	May be less scene-native depending on supply and integration	Capabilities vary by partner; signal transparency may be limited