Attentive

Name: Attentive
Brand: Attentive

Leader

The SMS and email marketing platform that redefines how brands and people connect

Est 2016|Valuation $7B|Raised $922.1M|55 Ref Customers

LinkedIn 113K|Website|Web traffic 837K|FTEs 1,503|HQ New York, New York, US

MarketsMarketing Automation Platforms SMS & Messaging Customer Engagement Platforms (CEP)

Attentive vs Klaviyo - Klaviyo generally provides more pricing transparency and easier early self-serve adoption, making it appealing for smaller teams. - Attentive is often selected by teams seeking a managed SMS program with dedicated customer success and compliance support. Attentive vs Postscript - Postscript is positioned as more Shopify-native with clearer billing mechanics for many customers. - Attentive is marketed toward larger brands that expect a managed service model and multi-channel orchestration; claims about scale and deliverability should be validated with third-party or customer references. Attentive vs Yotpo SMS & Email - Yotpo emphasizes usage-based pricing and bundling within a retention suite favored by Shopify merchants. - Attentive may suit brands that prioritize strategic services and enterprise procurement processes.

01Competitive Landscape

Narrative analysis

Attentive vs Klaviyo

Klaviyo generally provides more pricing transparency and easier early self-serve adoption, making it appealing for smaller teams.
Attentive is often selected by teams seeking a managed SMS program with dedicated customer success and compliance support.

Attentive vs Postscript

Postscript is positioned as more Shopify-native with clearer billing mechanics for many customers.
Attentive is marketed toward larger brands that expect a managed service model and multi-channel orchestration; claims about scale and deliverability should be validated with third-party or customer references.

Attentive vs Yotpo SMS & Email

Yotpo emphasizes usage-based pricing and bundling within a retention suite favored by Shopify merchants.
Attentive may suit brands that prioritize strategic services and enterprise procurement processes.

	Attentive	Klaviyo	Postscript
Starting Price	Custom (contract/volume based)	Public entry tiers available; lower entry price for small lists; SMS as an add-on	Usage-based with published platform fees (starter options exist)
Best For	Mid-market/enterprise retail & DTC needing account management and multi-channel coordination	SMB–mid-market needing transparent pricing and combined email+SMS	Shopify-centric brands seeking transparent usage billing and Shopify-native workflows
Key Strength	Established SMS capabilities and managed support model	Pricing transparency and strong email ecosystem	Transparent usage billing mechanics and Shopify integration
Key Weakness	Pricing opacity; minimum commitments; attribution transparency concerns	Costs can increase as profiles grow; SMS economics vary by region	MMS/international constraints depending on region; platform fees + carrier fees can impact economics