Audiense

Name: Audiense
Brand: Audiense
Rating: 4.6 (309 reviews)

Consumer intelligence that drives real growth.

Est 2011|Valuation $5.4M|Raised $7.4M|68 Ref Customers

LinkedIn 7K|Website|Web traffic 42K|FTEs 75|HQ Ft. Worth, Texas, Texas, US

MarketsSocial Listening & Consumer Intelligence

- Where Audiense is comparatively strong: - X-specific marketing workflows: Connect is integrated with X API capabilities for audience identification and targeting workflows. - Emphasis on segmentation and persona outputs and add-on modules that enable activation into ad platforms. - Where competitors may be stronger: - Cross-channel listening breadth and enterprise-scale governance are emphasized by competitors such as Talkwalker and Brandwatch. - Unified PR and media monitoring capabilities are core to some vendor alternatives (e.g., Meltwater). - Pricing and value comparison (cautious): - Audiense publishes public pricing for some plans, which can aid transparency for buyers. - Many enterprise competitors operate on a quote-based model, allowing tailored data volumes and solution design but reducing upfront price transparency.

01Competitive Landscape

Narrative competitive analysis

Where Audiense is comparatively strong:
- X-specific marketing workflows: Connect is integrated with X API capabilities for audience identification and targeting workflows.
- Emphasis on segmentation and persona outputs and add-on modules that enable activation into ad platforms.
Where competitors may be stronger:
- Cross-channel listening breadth and enterprise-scale governance are emphasized by competitors such as Talkwalker and Brandwatch.
- Unified PR and media monitoring capabilities are core to some vendor alternatives (e.g., Meltwater).
Pricing and value comparison (cautious):
- Audiense publishes public pricing for some plans, which can aid transparency for buyers.
- Many enterprise competitors operate on a quote-based model, allowing tailored data volumes and solution design but reducing upfront price transparency.

	Audiense	Talkwalker	Brandwatch
Starting Price	Published per-plan pricing examples shown on vendor pages (regional variance)	Quote-based (custom quotes per customer)	Quote-based (demo-first pricing)
Primary Use Case	X-centric teams needing segmentation and community analytics; audience intelligence teams producing persona outputs	Enterprises needing broad social and media monitoring across many sources	Organizations seeking a broad suite that includes listening, influencer, and management capabilities across networks
Key Strength	Audience segmentation workflows for X, persona-style outputs, and integrations with additional modules (Affinio/Soprism/Tweet Binder)	Broad coverage, enterprise governance, and cross-channel monitoring	Breadth of suite across multiple source types and channels
Key Weakness	Insights can be constrained by reliance on public X data; potential interface and performance limits reported by some users	Pricing opacity and potential complexity for smaller teams	Pricing opacity and potential higher total implementation cost