Augure

Name: Augure
Brand: Augure

THE RELATIONSHIP MANAGEMENT SOLUTIONS

Est 2002|Raised $41.6M|52 Ref Customers

LinkedIn 4K|Web traffic 106K|FTEs 135|HQ Paris, Île-de-France, FR

MarketsPublic Relations (PR) Software

01Competitive Landscape

Narrative analysis

- Augure focuses on relationship operations, campaign execution, and PR/public affairs processes. Several global competitors emphasize broader media intelligence capabilities (monitoring, listening, wider global coverage). If an organization requires extensive global monitoring coverage across many media types and regions, some competitors may offer broader coverage. - Compared with PR workflow specialists (for example, Muck Rack, Prowly, Prezly), those vendors may provide more modern outreach workflows or more transparent entry pricing. Augure’s France-hosted data residency and public affairs features may be differentiators for organizations with EU data residency requirements or regulated public affairs processes.

Adoption trends / market presence

Augure’s independent footprint in English-language review ecosystems is less visible in the sampled searches.
Launchmetrics (related corporate lineage) has more public coverage and is positioned with notable adoption in its target verticals; however, that lineage should not be assumed to imply parity between Launchmetrics adoption and augure.com product adoption.

	Augure	CisionOne (Cision)	Muck Rack
Starting Price	Not publicly listed (quote-based)	Not publicly listed (request pricing)	Not publicly listed (contact sales)
Best For	EU/France-centric PR & public affairs teams needing relationship, campaign execution, and reporting in a single platform	Enterprises requiring a broad PR suite and large databases/monitoring	PR teams prioritizing media database, pitching workflow, and monitoring with a modern UX
Key Advantage	France-hosted data residency and emphasis on PR/public affairs workflows	Broad suite, strong enterprise positioning, recognized brand	Clear packaging by use case (brands vs agencies); strong PR workflow reputation
Key Weakness	Limited independent review volume under the Augure product name; pricing opacity; enterprise security details not fully public	Pricing opacity; potential cost and complexity depending on package	Pricing opacity; often annual commitments that may be costly for small teams

01Competitive Landscape

Narrative analysis

Augure focuses on relationship operations, campaign execution, and PR/public affairs processes. Several global competitors emphasize broader media intelligence capabilities (monitoring, listening, wider global coverage). If an organization requires extensive global monitoring coverage across many media types and regions, some competitors may offer broader coverage.
Compared with PR workflow specialists (for example, Muck Rack, Prowly, Prezly), those vendors may provide more modern outreach workflows or more transparent entry pricing. Augure’s France-hosted data residency and public affairs features may be differentiators for organizations with EU data residency requirements or regulated public affairs processes.

Adoption trends / market presence

Augure’s independent footprint in English-language review ecosystems is less visible in the sampled searches.
Launchmetrics (related corporate lineage) has more public coverage and is positioned with notable adoption in its target verticals; however, that lineage should not be assumed to imply parity between Launchmetrics adoption and augure.com product adoption.

	Augure	CisionOne (Cision)	Muck Rack
Starting Price	Not publicly listed (quote-based)	Not publicly listed (request pricing)	Not publicly listed (contact sales)
Best For	EU/France-centric PR & public affairs teams needing relationship, campaign execution, and reporting in a single platform	Enterprises requiring a broad PR suite and large databases/monitoring	PR teams prioritizing media database, pitching workflow, and monitoring with a modern UX
Key Advantage	France-hosted data residency and emphasis on PR/public affairs workflows	Broad suite, strong enterprise positioning, recognized brand	Clear packaging by use case (brands vs agencies); strong PR workflow reputation
Key Weakness	Limited independent review volume under the Augure product name; pricing opacity; enterprise security details not fully public	Pricing opacity; potential cost and complexity depending on package	Pricing opacity; often annual commitments that may be costly for small teams