Auric

Name: Auric
Brand: Auric

AI Native

Engage fans, grow loyalty, unlock revenue.

Est 2024|Valuation $21.7M|Raised $16.6M|4 Ref Customers

LinkedIn 3K|Website|FTEs 12|HQ Ghent, Flemish Region, BE

MarketsCustomer Loyalty Software

01Competitive Landscape

Narrative analysis

Auric vs wCard: wCard emphasizes sports/brand positioning and presents clearer public messaging on PCI and partner arrangements; wCard also provides a revenue estimator for buyers. Auric emphasizes a regulated payment institution status and Mastercard debit plus the ability to link to existing bank accounts, but publishes less public technical/compliance detail and pricing.
Auric vs Stripe Issuing / Marqeta: Auric is more verticalized toward clubs and includes a packaged loyalty layer. Stripe/Marqeta provide horizontal issuing infrastructure that requires additional integration and partner selection for loyalty and partner attribution.

- Auric vs wCard: wCard emphasizes sports/brand positioning and presents clearer public messaging on PCI and partner arrangements; wCard also provides a revenue estimator for buyers. Auric emphasizes a regulated payment institution status and Mastercard debit plus the ability to link to existing bank accounts, but publishes less public technical/compliance detail and pricing. - Auric vs Stripe Issuing / Marqeta: Auric is more verticalized toward clubs and includes a packaged loyalty layer. Stripe/Marqeta provide horizontal issuing infrastructure that requires additional integration and partner selection for loyalty and partner attribution.

Market share and adoption trends

No reliable public market share figures were identified for Auric.
The most concrete public adoption signal identified is a Club Brugge report indicating several thousand card requests.

	Auric	wCard	Stripe Issuing
Starting Price	Not public (contact sales)	Not public (contact/sales workflow)	Usage-based; published docs but program-dependent
Best For	EU clubs seeking a packaged branded card + loyalty program with ties to a regulated Belgian payment institution	Sports/entertainment brands seeking packaged card + loyalty positioning with compliance messaging	Product teams seeking developer-first issuing infrastructure
Key Strength	Positioned as a regulated payment institution in Belgium; sports-loyalty focus and a public Club Brugge deployment	Sports/brand positioning with explicit PCI messaging and a revenue estimator tool	Global platform maturity, extensive docs and integrations
Key Weakness	Limited public detail on security certifications and pricing; scarce third-party reviews	Scenario-based marketing claims and limited independent reviews	Not sports-specific; clubs may need partners for loyalty/attribution layer