Aurum

Name: Aurum
Brand: Aurum

Tecnologia para a próxima forma de advogar.

Est 1993|Valuation $100M|Raised $12M|12 Ref Customers

LinkedIn 58K|Web traffic 227K|FTEs 337|HQ Florianópolis, Santa Catarina, BR

MarketsMatter Management Legal Case Management

01Competitive Landscape

| Aspect | Aurum (Astrea/Themis) | Competitor A (ADVBOX) | Competitor B (Clio Manage) | |--------|------------------------|------------------------|----------------------------| | Starting Price | Astrea public plans: published monthly pricing for different plan tiers is available from the vendor | Pricing varies by plan; requires separate validation | Pricing generally sold on a per-user/per-month basis in many markets; verify for local context | | Best For | Brazil-focused firms needing process/publication capture, deadline control, client portal, WhatsApp workflows | Brazil-focused firms; positioned as practice management alternative with different UX/pricing | Firms seeking a globally mature ecosystem, integrations, and extensive third-party marketplace | | Key Strength | Localized workflows for Brazil, two-product segmentation (Astrea vs Themis) | Frequently cross-shopped in Brazil; migration occasionally reported | Large global ecosystem and integrations; extensive marketplace | | Key Weakness | Tribunal-data dependency; reported limits in secret-justice monitoring; price sensitivity in some segments | Not fully assessed in this report | May lack Brazil-specific court/publication capture features | - Direct competitors and differentiators (narrative) - Versus Brazil-local vendors - Aurum's differentiators include product segmentation for different firm sizes and emphasis on automation and client communications within the Brazil legal context. - Versus global platforms (Clio/Smokeball/MyCase/CosmoLex/Neos) - Global platforms generally provide broader integration ecosystems and more documented admin/security features, while local vendors like Aurum aim to address Brazil-specific court integration and publication capture. - Pricing comparison: value proposition vs alternatives - Astrea's published pricing on the vendor site reduces friction for small-firm procurement. Themis is sales-led and may involve negotiation and higher implementation costs. - Customer testimonials comparing Aurum to competitors - Public content includes vendor-selected testimonials and qualitative user reviews referencing switches between systems; independent comparative studies were not identified in the sampled material. - Market share and adoption trends - Vendor-stated adoption metrics and M&A rationale suggest scale in Brazil, but independent market share estimates were not available in the reviewed sources.

01Competitive Landscape

Aspect	Aurum (Astrea/Themis)	Competitor A (ADVBOX)	Competitor B (Clio Manage)
Starting Price	Astrea public plans: published monthly pricing for different plan tiers is available from the vendor	Pricing varies by plan; requires separate validation	Pricing generally sold on a per-user/per-month basis in many markets; verify for local context
Best For	Brazil-focused firms needing process/publication capture, deadline control, client portal, WhatsApp workflows	Brazil-focused firms; positioned as practice management alternative with different UX/pricing	Firms seeking a globally mature ecosystem, integrations, and extensive third-party marketplace
Key Strength	Localized workflows for Brazil, two-product segmentation (Astrea vs Themis)	Frequently cross-shopped in Brazil; migration occasionally reported	Large global ecosystem and integrations; extensive marketplace
Key Weakness	Tribunal-data dependency; reported limits in secret-justice monitoring; price sensitivity in some segments	Not fully assessed in this report	May lack Brazil-specific court/publication capture features

Direct competitors and differentiators (narrative)
- Versus Brazil-local vendors
  - Aurum's differentiators include product segmentation for different firm sizes and emphasis on automation and client communications within the Brazil legal context.
- Versus global platforms (Clio/Smokeball/MyCase/CosmoLex/Neos)
  - Global platforms generally provide broader integration ecosystems and more documented admin/security features, while local vendors like Aurum aim to address Brazil-specific court integration and publication capture.
Pricing comparison: value proposition vs alternatives
- Astrea's published pricing on the vendor site reduces friction for small-firm procurement. Themis is sales-led and may involve negotiation and higher implementation costs.
Customer testimonials comparing Aurum to competitors
- Public content includes vendor-selected testimonials and qualitative user reviews referencing switches between systems; independent comparative studies were not identified in the sampled material.
Market share and adoption trends
- Vendor-stated adoption metrics and M&A rationale suggest scale in Brazil, but independent market share estimates were not available in the reviewed sources.

Aspect

Aurum (Astrea/Themis)

Competitor A (ADVBOX)

Competitor B (Clio Manage)

Starting Price

Astrea public plans: published monthly pricing for different plan tiers is available from the vendor

Pricing varies by plan; requires separate validation

Pricing generally sold on a per-user/per-month basis in many markets; verify for local context

Best For

Brazil-focused firms needing process/publication capture, deadline control, client portal, WhatsApp workflows

Brazil-focused firms; positioned as practice management alternative with different UX/pricing

Firms seeking a globally mature ecosystem, integrations, and extensive third-party marketplace

Key Strength

Localized workflows for Brazil, two-product segmentation (Astrea vs Themis)

Frequently cross-shopped in Brazil; migration occasionally reported

Large global ecosystem and integrations; extensive marketplace

Key Weakness

Tribunal-data dependency; reported limits in secret-justice monitoring; price sensitivity in some segments

Not fully assessed in this report

May lack Brazil-specific court/publication capture features