Authentic is an insurance program infrastructure provider that enables partners to launch and operate embedded commercial insurance programs—managing underwriting, filings, reinsurance/capitalization, claims and servicing—while providing software to quote, bind, and manage policies.
Published Oct 9, 2026
No vendor-published "known issues" list or public roadmap was identified in accessible source material during this research run.
Authentic’s own communications reference partner relationships with companies such as Mindbody, Restaurant365, theCut, and PushPress, and state that signed customers collectively reach a large number of small businesses. These are vendor statements and should be validated by buyers.
Independent case studies or anonymized data covering:
Two-sided ICP:
From Authentic’s appetite guidance and examples:
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Download full report →Implication: Authentic appears to have a limited footprint on mainstream B2B review platforms or is difficult to locate under the researched naming conventions. Buyers should prioritize reference calls, broker/partner references, and contractual service-level commitments over third-party review volume.
Balance limitation: Third-party, user-generated reviews (both negative and positive) were not located for Authentic in this research run, limiting the ability to provide a fully balanced review-analysis based on crowd-sourced feedback.
Mindbody embedded insurance program (press example):
Multi-state, multi-location policy management (vendor claim):
Authentic describes itself as an insurance program infrastructure provider that enables partners (notably vertical SaaS platforms, franchisors/associations, and potentially agents/advisors) to launch and operate embedded commercial insurance programs—often using a captive insurance structure—without building a full insurance operation from scratch. Authentic states it can manage operational components of an insurance program (e.g., underwriting, filings, actuarial analysis, reinsurance/capitalization, claims management, and servicing) while providing software to quote/bind and manage policies.
Vendor materials emphasize speed and configurability and include claims of very fast rating and rapid product configuration. The company also represents capabilities for self-service policy management functions (e.g., COIs, additional insureds). Authentic states it can support multi-state / multi-location coverage through online workflows for SMBs with multiple locations.
Important nuance: Authentic is described in press and company materials as focused on powering insurance embedded into other platforms (e.g., Mindbody, Restaurant365) rather than operating primarily as a direct-to-consumer small-business insurance carrier.